Rebecca Ritz is the owner of Bauerhaus Design, an online branding firm. With over 15 years experience of creating brands, large and small, Rebecca now focuses on building brands for wineries and helping small businesses translate their dream brand online.
I work with small businesses that provide luxury products (wine, art, accessories, travel) or a luxury service (custom home builder, custom framer, custom cabinet maker).
Rebecca has learned that one of the key tools she uses is listening to her clients needs and reading between the lines of what they don’t say. Part investigator, part design expert, Rebecca creates beautiful designs based on each company’s goals. Visual design with you in mind.
What is your story?
I knew from a young age I wanted to own my own business, but just didn’t know what type of business. I grew up helping my Grandma sell flowers on Saturday’s at the local flea market. My first lesson in business = the importance of customer service. Good customer service led to many repeat customers.
I started my first business in 5th grade with a friend: we sold our extra pencils and erasers to our classmates. After a week, we were called into the principal’s office and told that you can’t sell things at school. First lesson learned: you must get properly registered with the authorities!
I have always loved to draw and create things. But I’ve really been drawn to typefaces and design. In grade school I was obsessed with the “Wildcats” logo where the letters formed a cat. In high school I cut out magazine ads and illustrations and filled my entire ceiling with them. Fast forward to college at Mizzou, where I discovered a career in graphic design could combine my talent in art with my passion for business.
Who is Bauerhaus Design?
Bauerhaus Design is owned by Becca Bauer Ritz (that’s me up top) and located in a home office in Fairview Heights, Illinois (near St. Louis, MO). I handle all of the design. I also regularly partner with other marketing consultants and web developers to get you a project that reaches your goals.
A little more about Becca
What is your experience?
I officially launched Bauerhaus Design in 2008 after over 10 years experience in branding design with small, mid-sized and corporate companies. I worked with many startups while at Creativeworks, and have also worked in the creative department of retail giant Build-A-Bear Workshop®, as well as the restaurant chains Steak and Ale and the Tavern.
What’s new in 2014?
For 2014 I have two exciting goals. One, to speak at more wine conferences to share my knowledge on branding, design and website development. Need a wine marketing speaker for an upcoming conference? Find out more details here.
Also, I am super excited to have officially started working on an online marketing course for wineries that will cover brand strategy, design, social media, and most essentially – How to get more customers and increase your sales. Can’t wait to hear more? Read this about our new Online Wine Marketing Course for wineries.
Do you love wine?
Yes, I love wine so much, I also write about it! Beginning in April of 2012 I started writing for Midwest Wine Press, a publication focused on the art and business of wine making in the Heartland. Click here to read through articles I’ve written for the Midwest Wine Press.
In June of 2012, I also started Grapes, Hops and Stops, a website reviewing Midwest Wine, beer and stops along the way. Our goal is to help grow Midwestern wineries, breweries and other small businesses that promote the #DrinkLocal movement.
What are you reading?
My Mom has always said I eat books. I read about 4 books per month – mainly fiction, but also throw in some business related topics, like wine, branding or marketing. Check out my books on Goodreads.
What magazines do you read?
Every month I look forward to reading Inc. Magazine (specifically for small businesses) and Runner’s World. I love the inspirational stories in both of these magazines. I also read a variety of wine industry magazines.
What do you do in your free time?
Since so much of my job is sitting in front of a computer, in my off time I like to be active. I love to run, play volleyball and swim. This past year I ran a half marathon in November, plus stay busy keeping up with our super active and talkative 3 year old.
Music I love to listen to while working:
Pink Martini, Buena Vista Social Club, and Ella Fitzgerald
What do clients think of working with Bauerhaus Design?
Read what other clients think of working with me on my Testimonial page.