Last month one of the projects I designed was a logo for hollajane photography. Hollie, the owner, requested a fun, bright and swirly logo. Her target market includes families, babies, engaged couples and pets. I really wanted to convey the personality of the owner – she is a very fun and happy woman, who loves color. Of the logo ideas that I presented, this one was the first one I sketched & designed. While I created other logo options, my eye kept coming back to this one – as it kept screaming “this is so Hollie!” I was very happy to find out that the client’s immediate first choice was this one as well.

Overall, I focused on creating a clean site to leave the emphasis on her jewelry. One of the key client requests was the ability for the customer to search multiple ways. Why you may ask? Because some people are searching for a cute pair of earrings and others want a whole accessory set – earrings, bracelet, necklace, etc.

I worked with programmer Erik Lutenegger creating this site and together we broke it down into 3 ways to search. The first way, shown below, is by category, such as earrings, necklaces, bracelets, etc.

The second way to search is by collection. For instance, the piece below is in the hammered collection. You can then further view other similar hammered jewelry on the bottom scroll bar.

The final way to search is through an advanced product search. Use this if you know what exact product you are searching for:

Another feature we added was rotating images to the home page. Here is another view of the home page with a different piece of jewelry.

The client provided me with their original Tri-County volleyball logo design:

They said the requirements for their logo were the following: They were looking for a more sophisticated logo design and they wanted to keep their existing color scheme – red, blue and white. One of the owners also came to me with an idea of showing a girl passing a volleyball. The coaches often relay to the girls that passing is the core of volleyball. After all, if you can not pass, the setter has a hard time getting the perfect set to the hitters. Here is their original sketch for the logo:

Then, I sketched about 20 different ideas for logos. I normally pick the top 3 or 4 ideas and then start working them out in Adobe Illustrator. Once in Illustrator I usually dedicate an entire page trying to figure out which typeface says “tri-county volleyball” to me for the 3 ideas. I think about things like readability and their target market. Then I’ll start dropping the type into the logo options to see if they are a true fit. I love the moment of finding the perfect typeface – I’ll get a gut feeling of “This is it!”
Below are three ideas I presented to the Volleyball club. Logo Option #1:

Option #2: This option takes their original logo and makes it look more professional.

Option #3: This option is my interpretation of Mat’s sketch.

After the above were presented to the client, I received their feedback – they preferred option #3, but were concerned it was too complicated for the embroidery of T-shirts. Taking this into consideration, I simplified it coming up with the final logo:

I also created the Metro East Volleyball website with a Wordpress theme from Studio Press: