Does this sound like you? You know you need content that will add value to your customers, but aren’t sure were to start?
This content challenge is built to educate and inspire you around wine marketing topics that will help grow your brand online.
Content Marketing Challenge
80% of the content you create should be of value to your customers. Only 20% should be selling or promotional messages. We split up this content challenge into 4 weeks to inform, inspire, entertain and engage your customers.
Week 1: Inform
Show a photo of your team and talk about why you started your winery. If this isn’t already on your website, add it. Also talk about your most unforgettable feature at your winery. Is it your location? Your view? Your wine and food pairings?
Week 2: Inspire
Create one wine/food pairing blog. Make sure you include a photo of your wine bottle with the food. Post it on your website first and then copy and paste the link into the social media of your choice.
Week 3: Entertain
Create one 15-30 second video with your smartphone showing something at your winery. It could be the view, the history of the building, where you have weddings, how wine is bottled, your winemaker talking about the latest vintage or a customer talking about your winery.
Week 4: Engage
Ask your customers to write a positive review on social media. You can do this by emailing all of your customers and asking them to post a review on Facebook (or Yelp or Trip Advisor) or you can individually ask 5 of your best fans on social media to rate you.
BONUS: FREE Content marketing step-by-step
As a thank you for attending my presentation, Content Marketing for Wineries: Create, Share and Engage with Your Customers, I would like to give you a FREE copy of the presentation. Sign up below and we will send you a copy of the presentation right to your inbox.