One of our favorite types of clients are artists, so we were happy to start working with jewelry designer Jamie Cassavoy this past year. First, we provided Cassavoy and Company with a marketing plan to help reach her sales goals. We also created an online virtual trunk show for Black Friday and the below projects.
Web design work:
After talking to Jamie about her website, we found she loved her e-commerce platform, Volusion, but wanted several design changes. No, problem we can do that. We sent several design ideas over to the owner, she approved one of the design choices and we in turn, programmed the new look.
Here is the old look:
Here is the new look:
The major change was the header and sidebar design. This re-design allowed us to be able to switch out special marketing messages at the top of her site and in the sidebar. We also switched her email sign-up, so the customer would stay on the same page the entire time.
We have also been busy working with Cassavoy and Company on growing her Facebook presence. When we first talked with the owner their facebook page only had about 50 followers. We grew that page to have almost 300 fans through Facebook ads, a Facebook giveaway contest, and a Welcome page that shows a discount once “liked.” Below is a screenshot of the discount promotion.