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In honor of Women’s International Day and Women’s History month, we are excited to announce Bauerhaus Design is now a member of Women of the Vine & Spirits, an organization dedicated to the support and advancement of women in the alcohol beverage industry.

Women make 70-80% of all household purchasing decisions, yet only 11.5% of creative directors in the U.S. are female. Bauerhaus Design, a woman owned full service agency focusing on wine, spirits and foods, wants to help change that.

Bauerhaus creates unforgettable brands across all media – branding, packaging, wine marketing plus website design and development – and focuses on industries that target women.  In fact, many of our contacts at each company we work with are women.

Who is Women of the Vine & Spirits?

Women of the Vine & Spirits is the world’s leading membership organization dedicated to the support and advancement of women in the alcohol beverage industry, fostering gender diversity and talent development across the industry at large. Guided by an advisory board of top executives in the alcohol beverage industry, Women of the Vine & Spirits offers extensive education, advocacy, training, mentorship, networking and steadfast support for women at every position in the field, particularly through the annual Women of the Vine & Spirits Global Symposium, March 13-15, 2017 in Napa, California. For more information, please visit womenofthevine.com

“Women are an increasingly important force in driving trends and alcohol sales,” said Founder & President, Women of the Vine & Spirits, Deborah Brenner. Adding, “Therefore, it makes perfect sense that the industry has so much to gain from more diversity.  Having more women in leadership roles drives innovation and creativity which directly impacts the bottom line. Women of the Vine & Spirits is committed to the advancement of women and ensuring the next generation is being mentored to take leadership roles. We have started a movement – a revolution – and together, we can change the face of the alcohol beverage industry.”

How does Bauerhaus help the wine & spirits industry?

We believe education equals growth of our clients and an industry. This is why owner Rebecca Ritz speaks around the country on wine marketing, branding and content marketing.

Plus, we share our wine marketing knowledge with a free email series, Sell More Wine and have written articles on women in the wine industry like 7 tips to reach Generation X “Wine Mom’s” and explored how to Market Wine to Moms on Social Media.

Want to join the conversation today?

I woke up to this great quote on Facebook today.

Let’s celebrate the amazing contributions women make to our world and our future. “Do not wait for someone else to come and speak for you. It’s you who can change the world.” – Malala Yousafzai
Facebook has insights, stories and data on International Women’s Day stories here. Use the #SheMeansBusiness and #InternationalWomensDay to join the Facebook story today.

Are you a member of Women of the Vine? Feel free to reach out to becca@bauerhaus.com and let’s connect.

About Bauerhaus Design, Inc.

RebeccaRitzOwnerBauerhausDesign_72Rebecca is passionate about the wine & spirits industry, and making it easier for businesses to achieve their goals. In 2010, she blended two of her loves – design and wine – and began to focus on helping wineries tell their brand story. Rebecca specializes in integrating this brand story and strategy into print, packaging, website design and wine marketing so they can stand out from the competition. Her motto is: “Will design for wine.”

Rebecca is pleased to teach wineries the marketing strategies and tools they can use to get more customers and increase their sales. Based in Fairview Heights, Illinois she travels coast-to-coast to share her 19 years of design and branding expertise via workshops on marketing, website strategy, wine label design, and social media. Rebecca prides herself on providing tangible takeaways that owners and marketing managers can apply to their specific winery. When not speaking, she partners with wineries and vineyards around the country to create unforgettable brands.

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