It’s always exciting to work with new winery owners to translate their vision into a new wine brand. Simple Life Wine Company came to Bauerhaus Design to create their logo, print collateral, labels and website.
After they filled out the design questionnaire, one item that stood out from other wineries was the idea of “Wine grown in your own backyard” and they loved “sunsets from their back porch” and wanted a brand that is “fun, easy and relaxed.” Their target market is focused on the small Illinois towns surrounding Villa Grove, Illinois. They plan to sell to 2 restaurants, a bar and out of their tasting room.
I presented three initial designs and their final pick was this logo that was inspired by sunsets and backyard mosaic stones:
The design package they chose also included letterhead and business card design:
I presented three wine label designs and the client chose the below design that we translated onto all their labels. Part of packaging design is also suggesting paper and printing techniques. For this project, I suggested a clear label for printing to keep the focus on the sunset and the wine.
Website Design & Development
Website design and development is the next step in our partnership. Until the full website is complete, we put up a placeholder landing page with their Facebook page, hours and contact info. You can check it out here.