Wine branding Workshop

Rebecca Ritz, owner of Bauerhaus Design, now offers presentations and workshops on wine marketing, branding, online website strategy and wine label design for the wine industry and other luxury brands. She strongly believes that any piece of your marketing – print collateral, website or your wine label – should immediately communicate your brand. Rebecca has worked with wineries and vineyards across the country, and is passionate about helping small businesses succeed.

Specific wine groups Rebecca presents to:

  • State wine associations
  • Wine conferences
  • Wine trails

Talks range from 30 minutes to full day workshops.

Who should attend:

  • Winery and vineyard owners
  • Winery marketing directors
  • Wine trail marketing directors
  • Marketers targeting the wine industry

Popular wine presentation topics:

  • How mobile marketing can grow your business
  • How to increase retail sales with wine label design
  • Why your brand should be like Weird Al
  • Top 10 website strategies to grow your business
  • Full day digital marketing workshop: We cover the importance of creating a strong brand, give examples of digital marketing strategy plans, and spend time developing a hands-on plan for one or more social media outlets (Facebook, Twitter, or Pinterest) depending on the time available. Plus, learn the key website strategies to convert visitors into customers.

Presentation Takeaways:

Every presentation is designed to teach you how to get more winery customers in a relaxed, fun, and interactive environment. You will receive wine marketing strategies, tips, and tools you actually can apply to your own business. Depending on which topic you choose, you also will:

  • Learn how apps and a responsive website can attract more customers
  • Learn branding basics plus which label design details signal an increase in perceived value
  • Learn the crucial steps to define your wine brand + how social media can grow your brand
  • Learn the must have’s for your winery website, plus the latest trends in website design and development for wineries
  • Learn to define your ideal customer by creating a collage of the 6 different wine consumers, develop a digital marketing plan and learn which website strategies can convert visitors to customers.

Schedule your presentation now!

Are you ready to hire Rebecca to speak? Contact her today at to set up a time to discuss your event’s dates, budget and topics.

What do others think?

“Rebecca was a guest lecturer for my VESTA “Marketing for Small Wineries” class that I teach online.  She provided the class with an insightful lecture on winery branding and wine label design.  Many of our students are in the process of starting a winery, so the material presented was right on target for their needs.  Thank you for sharing your experience and knowledge with us!”
– Patty Held, VESTA (Viticulture Enology Science Technology Alliance) Instructor

“I attended a Social Media seminar with Rebecca and Kristy Meyer. They did a great job of keeping the entire group on the same page (with varying levels of expertise), kept it from being boring for those who could be considered skilled, showed how to use multiple tools in combination and had a great follow-up to make sure that we were using the new skills we learned. I found it a great value and put many of the tips into use the next week.” – Brian Willsey

About Rebecca Ritz, Wine Marketing Expert

Becca Ritz, Wine Marketing speakerRebecca has worked with wineries in both the Midwest and West Coast on creating their brands, from logo creation, to print collateral, wine label designs and website design and development. She also partners with several different social media and marketing consultants to further provide her clients a full service experience. Rebecca loves wine and writes for Midwest Wine Press on wine label design and also had the pleasure of judging the Illinois State Fair’s wine label designs.

Before starting her own business in 2008, Rebecca worked for 10 years with retail and restaurant brands such as Steak and Ale to create corporate identities, print collateral, and design websites in an agency setting. She also worked in-house at the creative department of Build-A-Bear Workshop where she designed print collateral, packaging and Point of Sale materials, and served as the lead designer for the web development team.

In 2010, Rebecca blended two of her loves – design and wine – and started helping boutique wineries and wine industry companies tell their brand story. Her motto is: Will design for wine. Rebecca specializes in integrating your brand story and strategy into print, packaging and website design to get you results, whether it’s to spread the word, get more e-commerce traffic or more in-store sales.

Future speaking events:

March 9-11, 2016 Eastern Winery Exposition, “How to increase retail sales with wine label design,” “Why your winery brand should be like Weird Al,” plus I’ll be part of a social media panel.

Past speaking events:

March 15, 2015: Radio guest on the Smart Business Show“Why your small biz should be like Weird Al”

March 13, 2015: Accelerate Your Business Workshop: “4 Key Steps to creating an Unforgettable Brand”

Feburary 19, 2015:  Annual Texas Wine & Grape Growers Association: “How to increase retail sales with wine label design”

January 31, 2015: Annual Illinois Grape Growers & Vineyards Association conference: “How to get started in Mobile Marketing” plus participated in a panel on “Why local matters.”

Summer, 2014: Illinois Grape Growers & Vineyards Association Bottling conference: “How to increase retail sales with wine label design”

February 1, 2014: Illinois Grape Growers & Vineyards Association winter conference: 3 hour interactive workshop on “How to create your Brand + digital strategy + packaging”

Summer, 2014: EG Radio marketing webinar series: “Building an unforgettable brand” + “Top 10 website strategies to get more business”

January 25, 2014: Full day Alpaca Digital Marketing Workshop: “Building an unforgettable brand” + “Digital Marketing basics” + “Top 10 website strategies to get more business”

January 15, 2014: Branding expert on the Small Business Roundtable at St. Louis Small Business Expo