Moana e-commerce website

Rebecca Bauer Ritz — Fri, 06 Jan 2012 21:55:42 +0000

Moana Nui Designs, now located in New Zealand, contacted me after seeing the new e-commerce website we just designed for Uncommon Threads Jewelry. After I sent them my web portfolio and my website pricing, we set up a chat via Skype. They talked about how they really loved the other site we had designed and also the fact that it would be easily editable by them, was a huge bonus. This last year Moana Nui had a busy year of a traveling to different art shows, including the St. Louis Art Fair, which is very close to our studios. We were able to meet in person and I was able to pick up a very cool Koru necklace.

Below are the design options that I originally presented them. After I emailed them the designs, they took a week to think about it and scheduled another Skype chat. We talked over some design changes on their end and I sent them back a final design choice. Once chosen, we started the programming stage. Normally, I prefer to allow two weeks for programming, but they really needed this site to be up and running before they left for their big move to New Zealand. We sent them a URL to the site on the development site and they went through it. They had a few more suggestions and once they were made the new website for Moana Nui Designs LIVE.

Design Option #1:

This option is very similar to what the described in our talks. Big hero photo with room for blurbs of copy on the right and thumbnails of the categories below.

Design Option #2:

This option introduced a photo that went over the entire page, but still showed their featured thumbnails on the bottom.

Design Option #3:

This option is kept the hero shot as in #1, but introduced a sidebar to the home page.

Final Choice:

The final design is similar to Option #1, but included cart icons and a different style email button, as well as a tan colored background.

Uncommon Threads Jewelry logo & website design

Rebecca Bauer Ritz — Thu, 21 Jan 2010 20:48:53 +0000

I designed this e-commerce web site for Uncommon Threads Jewelry. The site features gorgeous handmade jewelry by the lovely Randi Chervitz. Randi has been a client of mine for over 6 years. The first project I worked on for her was creating her:

Overall, I focused on creating a clean site to leave the emphasis on her jewelry. One of the key client requests was the ability for the customer to search multiple ways. Why you may ask? Because some people are searching for a cute pair of earrings and others want a whole accessory set – earrings, bracelet, necklace, etc.

I worked with programmer Erik Lutenegger creating this site and together we broke it down into 3 ways to search. The first way, shown below, is by category, such as earrings, necklaces, bracelets, etc.

The second way to search is by collection. For instance, the piece below is in the hammered collection. You can then further view other similar hammered jewelry on the bottom scroll bar.

The final way to search is through an advanced product search. Use this if you know what exact product you are searching for: