We continued our work with Thousand Oaks Winery, located in Marble Hill, MO and designed this Rack Card for  to hand out at various trade booths. The goal was to keep with their classically designed wine labels and promote their view, location and contact info.

Wine label designs:

We were also excited to hear that they named a special edition wine, Willow, after our daughter.

The family business label design was inspired by the owner’s family history – he was the first one in his family NOT to be in the train industry.

This wine label follows their traditional wine labels – logo and label are the same, except for the name & grape.

This label was created from a photo of the winery owner’s parents wedding day.

You can see more Thousand Oaks wine label designs here.

Samples of four inside pages:

“People may not recognize me, but they recognize my business card.  I get so many comments and compliments.  I designed my original business card, but it just didn’t look ‘professional’ compared to some others.  So I spoke with Rebecca about coming up with a new design.  I told her what I wanted it to say, what graphics, colors, even fonts…  I just wanted it better.   Becca patiently wrote down everything I said.  I told her I didn’t know how she was going design a good card with all of my restrictions but she explained that she would provide 3 drafts.  The first would be exactly what I wanted.  The second would be similar to what I wanted.  The third would be completely her own design.  I could choose my favorite and we’d take it from there.  When I received the drafts, I LOVED the first one.  It was exactly what I wanted, only better.  The second one was ok (but not as good as the fabulous first).  Then I looked at the third one and said “drat”.  I liked it the best (by far).  I sent all 3 drafts to my friends for their opinions.  It was unanimous.  They all liked the 3^rd one the best.  (Becca’s own design, not at all what I asked for).

Becca was so easy to work with, very patient, and VERY good at what she does.  I recommend her to anyone who wants their business cards, web site, brochures, and other marketing materials to look professional, giving the business a more successful look.”

Design Option #1:

Design Option #2:

Design Option #3:

Before redesign: King of Glory Lutheran School brochure

First, I met with their principal and talked through what materials they currently were using. Below are three examples:

After redesign: Postcard

Next we talked about who their target market was and their goals for each project. Based on these discussions, I first designed a direct mail piece to target the zip codes surrounding their school. I kept with their same color scheme, but added in complimentary colors to emphasize the diversity of their student body.

After redesign: Brochure

I followed the same look as the direct mail piece, but also included large pictures of their student body and included testimonials of their very happy parents.

After redesign: Poster

And the final piece I worked on was a Poster that could be hung in local stores, coffee shops and restaurants.

I was asked to create several banners for Zion for both indoor and outdoor signage. Below is the outdoor pole banner design that will be up in the parking lot for the entire year:

Next, I created banners to be hung inside the church:

And the final banner design was created to be hung in front of the Pulpit. With all of the designs I kept in mind their chosen 150th anniversary Bible verse, “like living stones built into a spiritual house” – 1 Peter 2:5-6. In the below banner you can most easily see how I created the look of a “house” with the negative/white space.

Are you a start-up or small business that has a great idea for a business, but aren’t sure where to start? I am now offering a FREE 19 page workbook, “How to Make your Small Biz Stand Out,” to guide you through the steps.

What does it cover?

There are many steps to think through to make your company stand out. For example, who is your target market? Who are your competitors? Is your company credible? How do you reach your customers? How do they like to be contacted? Knowing the answer to these questions will not only help you define your ideal client, but also understand how to reach out to them.

Throughout this workbook, I’ll take you through the process step by step from developing your business name and logo to what tools you will need to market your company. Still want to know more? Below is the table of contents from the workbook:

How do you download the workbook?

Sign up for the Bauerhaus Design email newsletter and you’ll receive a FREE copy of the 19 page workbook, “How to make your Small Biz stand out.”

]]> http://www.bauerhaus.com/strategy/free-workbook-how-to-make-your-small-biz-standout/feed/ 0 http://www.bauerhaus.com/strategy/what-print-materials-do-i-need-to-start-a-business/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://www.bauerhaus.com/strategy/what-print-materials-do-i-need-to-start-a-business/#comments Wed, 07 Jul 2010 13:18:28 +0000 Rebecca Bauer Ritz http://www.bauerhaus.com/?p=901

Do you have a great business idea, but aren’t sure what print materials you will need to start your business? Or perhaps you are in the process of writing your business plan and aren’t sure what expenses to plan for. Below you will find what print materials I most recommend to my clients.

Essentials:

I call the following print materials “essentials” because they are the top two things you will need to start getting the word out about your service and product. If you have a limited budget these are the first two pieces I would recommend spending money on.

1. Logo:

Without a logo your company will miss out on an important first step – credibility. Part of building credibility is creating a company that looks official, even if you just opened. In order for a client or customer to purchase your product or services they will need to trust your company. How? Build credibility with a professional logo that says “I am here to stay” and not just a whim.

Before you begin the logo process, make sure you have already talked to a lawyer and accountant and figured out the best business structure for your company, whether it’s an LLC, S-Corp, or Corporation. Why have this figured out before meeting with a logo designer? To save you money. I would hate to design a logo and then find out later that the name you picked out is already taken and we need to re-do the logo.

2. Business Card:

This is essential to start in-person networking. How many have you fallen into this trap: You want to save money and just go to Office Max, buy business card paper and print out a template design. I actually did this myself when I first went on my own. Can that work for networking? Yes, to a point.

One key element of networking is to stand out. For instance, if you and 3 other people were at an event and you all sold laptop cases, what would make you stand out? Remember you only have a few minutes to make a first impression and then what does your marketing? Your business card. You want to make people so intrigued that they either call you or go to your website to find out more.

Advanced:

While the above two things are great to start meeting people and to give you a professional look, this “advanced” list will help you more effectively market your company.

1. Letterhead:

Having letterhead will make you appear professional, even if you are just starting out. It can be used for a letter to introduce yourself to your ideal customer or it can be used as the background for your invoices and estimates. And we all need to get paid, right?

2. Brochure:

As a small business owner myself, I know that some people are interested in your product, but don’t need it right this minute. The solution? Ask if you can mail them more information about your awesome product, a.k.a. the brochure. This can also be a great leave behind piece when you meet with someone or to pass out at a networking group.

3. Ad

While we all wish everyone would be beating down our door to buy our product or service, the reality is you need to get the word out. One of the ways is through a print ad. Make sure before you place an ad, that the publication hits your target market. The last thing you want to do is waste your precious marketing dollars. Are you not sure where to start? I work with a media buyer, Terry Kitzmiller, that can help you decide and negotiate an ad price.

4. Postcard/Direct Mail

While creating your business plan did you discover that there are certain areas your target customer lives? Direct mail can be a great tool for your business if you know the age, marital status, income level and zip code of where your ideal client is located. Think Direct Mail is outdated? Consider this – the world’s largest online search engine, Google, often sends out direct mail.

Next up

Stay tuned for my next article, were I’ll explain about what online components you need to get your business up and running.

It also features a back pocket with a business card slot. I also designed the business card.