The client provided me with their original Tri-County volleyball logo design:

They said the requirements for their logo were the following: They were looking for a more sophisticated logo design and they wanted to keep their existing color scheme – red, blue and white. One of the owners also came to me with an idea of showing a girl passing a volleyball. The coaches often relay to the girls that passing is the core of volleyball. After all, if you can not pass, the setter has a hard time getting the perfect set to the hitters. Here is their original sketch for the logo:

Then, I sketched about 20 different ideas for logos. I normally pick the top 3 or 4 ideas and then start working them out in Adobe Illustrator. Once in Illustrator I usually dedicate an entire page trying to figure out which typeface says “tri-county volleyball” to me for the 3 ideas. I think about things like readability and their target market. Then I’ll start dropping the type into the logo options to see if they are a true fit. I love the moment of finding the perfect typeface – I’ll get a gut feeling of “This is it!”
Below are three ideas I presented to the Volleyball club. Logo Option #1:

Option #2: This option takes their original logo and makes it look more professional.

Option #3: This option is my interpretation of Mat’s sketch.

After the above were presented to the client, I received their feedback – they preferred option #3, but were concerned it was too complicated for the embroidery of T-shirts. Taking this into consideration, I simplified it coming up with the final logo: