I designed this e-commerce web site for Uncommon Threads Jewelry. The site features gorgeous handmade jewelry by the lovely Randi Chervitz. Randi has been a client of mine for over 6 years. The first project I worked on for her was creating her:

Uncommon Threads Jewelry logo design

Overall, I focused on creating a clean site to leave the emphasis on her jewelry. One of the key client requests was the ability for the customer to search multiple ways. Why you may ask? Because some people are searching for a cute pair of earrings and others want a whole accessory set – earrings, bracelet, necklace, etc.

Home Uncommon Threads Jewelry

I worked with programmer Erik Lutenegger creating this site and together we broke it down into 3 ways to search. The first way, shown below, is by category, such as earrings, necklaces, bracelets, etc.

Uncommon Threads Jewelry Category search

The second way to search is by collection. For instance, the piece below is in the hammered collection. You can then further view other similar hammered jewelry on the bottom scroll bar.

Uncommon Threads Jewelry Hammered Collection

The final way to search is through an advanced product search. Use this if you know what exact product you are searching for:

Uncommon Threads Jewelry Advanced Search

Another feature we added was rotating images to the home page. Here is another view of the home page with a different piece of jewelry.

Uncommon Threads Jewerly home page

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