The most prominent brands in the world are defined by their colors. Think of Target’s red bullseye, McDonald’s golden arches, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers.
This week I ran across a very spot on infographic by the folks at Marketo and had to share. Research has found that different colors provoke very different reactions in people. Integrating your brand colors in your logo, brochures, website, packaging, and more will help you achieve the highest impact. What do your colors say about you?