With so many options in social media, how do you choose the best social media platform for your winery? The short answer is: it depends on who you’re trying to reach.
First, let’s assume you have a cohesive brand that communicates how your winery is different from the competition, and that you’ve already identified your winery’s target audience. (And no, it can’t be “all wine drinkers.” Here’s why!)
At a minimum, you should have a solid understanding of your ideal consumer’s gender and age range. Other information you may find helpful include their education level, household income, ethnicity, and/or where they live. Then – just like with any other type of advertising – you want to promote your winery on the social media channels where your target audience spends their time.
We studied the demographics provided by Pew Research Center for each social media channel, reviewed the updated Wine Drinker categories provided by Constellation Brands, and drew on our own professional experience with managing social media for our winery clients in order to create this handy chart to break it down for you:
Whether you’re too busy to manage your winery’s social media efforts, overwhelmed by all the different channels, or you just want someone to show you the ropes – we can help. As a full service design and marketing agency, we offer social media management services that range from training you how to be successful online to doing it all for you! Contact us today for a free estimate customized for your needs.