Author: Paige

As a person living in 2022, you know that videos have taken the world by storm.  At this point, it’s inescapable. Whether you’re on trendier sites like TikTok, Instagram, Youtube, or haven’t moved off Facebook, you’ve certainly come across video content from influencers and brands alike. 
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So, what does your wine brand need to do to capture the Gen Z consumer? You’ll entice the Gen Z crowd by digging deep into your messaging, branding, and consumer experience. Not sure about Generation Z? Read our first post: Uncorking A New Trend: The Importance of Marketing to Generation Z. The 4
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Modales Winery Website by Bauerhaus Design  Did you know your company’s website has the power to influence buying decisions for 97% of consumers? Having a successful website for your winery requires more than  Captivating design Compelling copy Beautiful photos User-friendly layouts These are
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As a business owner or marketing director, you’ve likely heard of the Customer Avatar or Customer Profile. The idea of hyper-specifically defining your exact ideal customer:  What age is this person? How much money do they have? What kind of spending habits do they have? What motivates them to t
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In 2022, your presence online is more important than ever.  Especially in the wine or food industries: competition is fierce.  Consumers have high expectations for you to earn their dollars: They want to be entertained They want to feel connected to your story or cause They appreciate uniqueness
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We officially made it to 2022! With the influx of  “new year, new me” content, it can be easy to get overwhelmed with all the new goals we have: Exercise more Save (or invest) more money Drink less wine — okay, maybe not that last one But you get it. Even though the only thing that’s
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The most successful (and our favorite) ad campaigns in 2021 were story-driven. Over the course of the year, we saw more and more marketing campaigns crafting engaging stories to build visibility and relatability among audiences. Due to our expertise and experience in design and marketing, w
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Marketing wine and wine clubs are uniquely challenging during any season — but especially during the holidays. Many traditional avenues aren’t available for wine-related ads. For example, Google’s alcohol marketing guidelines are extensive and can be complicated to navigate.  Direct sales acc
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