Paige, Author at Bauerhaus Design, Inc.

November 3, 2021November 17, 2021

Illinois Wine: Marketing Retainer

For several years, Bauerhaus has worked closely with the Illinois Grape Growers and Vintners Alliance (IGGVA) on a variety of projects. The organization, also known as Illinois Wine, is a non-profit that works to develop viticulture and fruitful collaboration throughout the state. In 20
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February 15, 2021February 8, 2022

Modales Wines

In 2020 Bauerhaus worked with Modales Wines to design and develop the Modales Wines brand, build out a beautiful website, and implement a comprehensive marketing strategy. In 2014, Jim and Carol Gonzalez purchased the vineyard, partnered with viticulturist Todd Robbins and winemaker And
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March 9, 2022

3 Easy Tips To Drive Up ROI With Short-Form Video Content

As a person living in 2022, you know that videos have taken the world by storm. At this point, it’s inescapable. Whether you’re on trendier sites like TikTok, Instagram, Youtube, or haven’t moved off Facebook, you’ve certainly come across video content from influencers and brands alike.
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March 9, 2022

Top 4 Tricks For Your Wine Brand To Win Over The TikTok Generation

So, what does your wine brand need to do to capture the Gen Z consumer? You’ll entice the Gen Z crowd by digging deep into your messaging, branding, and consumer experience. Not sure about Generation Z? Read our first post: Uncorking A New Trend: The Importance of Marketing to Generation Z. The 4
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February 1, 2022

Top 7 Winery Website Must-haves

Modales Winery Website by Bauerhaus Design Did you know your company’s website has the power to influence buying decisions for 97% of consumers? Having a successful website for your winery requires more than Captivating design Compelling copy Beautiful photos User-friendly layouts These are
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February 1, 2022

A Powerful Reason You Need To Conduct Market Research To Actually Understand Your Buyers

As a business owner or marketing director, you’ve likely heard of the Customer Avatar or Customer Profile. The idea of hyper-specifically defining your exact ideal customer: What age is this person? How much money do they have? What kind of spending habits do they have? What motivates them to t
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January 20, 2022March 2, 2022

5 Exciting Web Design Trends You Can’t Miss For 2022

In 2022, your presence online is more important than ever. Especially in the wine or food industries: competition is fierce. Consumers have high expectations for you to earn their dollars: They want to be entertained They want to feel connected to your story or cause They appreciate uniqueness
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January 20, 2022January 20, 2022

Top 6 Tips For Successfully Branding Your Wine Business In 2022

We officially made it to 2022! With the influx of “new year, new me” content, it can be easy to get overwhelmed with all the new goals we have: Exercise more Save (or invest) more money Drink less wine — okay, maybe not that last one But you get it. Even though the only thing that’s
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December 10, 2021January 20, 2022

2021 Ad Campaigns: Our Top 5 Favorite

The most successful (and our favorite) ad campaigns in 2021 were story-driven. Over the course of the year, we saw more and more marketing campaigns crafting engaging stories to build visibility and relatability among audiences. Due to our expertise and experience in design and marketing, w
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