Beer label design

You have mere seconds to catch someone’s eye across the aisle. Is your packaging standing out from your competitors?

What’s your brand story?

Each brewery has its own unique story and the beer label is what consumers will see the most. We tell your story with both type, imagery, and the texture of the paper. What does your label say about your brand?

 What makes a good beer label design?

Can your customers or clients recognize your business by a glance at your ad in the paper? If you hand your beer to someone at an event, does it match your website? The following core branding elements need to be on all printed and online collateral: logo, color scheme, fonts, images and tone of voice. Remember, consistency over time creates trust, which in turn creates sales.

The Process:

No matter the project, we follow the below steps in creating your project. Great design is not just about making it look pretty, but also about understanding the business goals of you, our client. The more informed we are about your company and ultimate goal, the better we can help your business grow. And isn’t that the whole point of design – to increase your sales?

• Ask you around 20 questions about everything from color preference, target market, who are your competitors, etc.
• Market Research: We look at your competitors collateral and companies with similar goals
• Brainstorming: Sketching and word association
• Pick the top the top two to three sketches and turn it into a beautiful design
• Present to you, the client
• Make any client requested modifications
• Send the final files to you, the client, and printer of your choice

Samples of our work:

To see more samples, check out my Portfolio.