all post Archives - Bauerhaus Design, Inc.

October 18, 2019October 21, 2019

How to get found online by outdoor travel enthusiasts

The outdoor industry is booming. There’s more gear than ever – and yet, consumers still can’t seem to get enough of it. Travelers continue to buy new products for their next adventures, as if finding the right gear is part of the fun. (Of course, it is!) Outdoor travel enthusiasts are
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July 5, 2019October 2, 2019

Is your website ready for an upgrade?

Technology is changing so fast that websites get outdated in 2-5 years. When was your website last updated? We know in the consideration phase, prospects are often comparing your website to your 5 closest competitors. How does your site stack up? Does your site load fast and show how you are differe
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June 26, 2019June 26, 2019

Which social media platform do luxury consumers prefer?

Digimind, the global leader in social listening and market intelligence, released a report at the end of 2018, stating “Branded content on Instagram consistently earned the most engagement across social media. 40% of luxury purchases are influenced by what consumers se
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May 15, 2019June 26, 2019

WHAT’S THE BIGGEST MISTAKE WINERIES MAKE?

If your customers don’t know who you are and what you’re all about, it doesn’t matter how good your wine is. The biggest mistake we see wineries make is not having a consistent marketing plan. Truly! Communicating with your biggest fans is really important. They’re the ones who’ll
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November 7, 2018June 27, 2019

Speaking in Belgium on wine branding

In August I was honored to accept an invitation to speak in Belgium! I gave a presentation on wine branding to 180 attendees of the Limburg Province Wine Congress. I presented “Case Study: How 6 brands target 6 different wine consumers.” Other speakers at the conference were from Englan
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September 6, 2017June 20, 2019

HOW CAN YOU INCREASE YOUR SMALL WINE BRAND’S DIRECT TO CONSUMER SHIPPING?

Every winery has a different model for their revenue streams, but if you produce less than 50,000 cases you should be growing your Direct-to-Consumer Shipping. Why? The latest research tells us that wineries this size are growing their Direct-Consumer shipping. In the 2017 Direct-to-Consume
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