News Archives - Bauerhaus Design, Inc.

March 15, 2023March 16, 2023

Why is wine label design important?

Is your wine label helping or hurting your brand? I was at a wine conference earlier this year and a presenter mentioned to the whole conference that this region had very high-quality wine, but the labels needed improvement. When the second presenter mentioned it you could hear the rumblings that th
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February 9, 2023February 21, 2023

Is your wine association consistent with branding?

Wine association branding is essential to establish your region as a leader in the industry. We talk a lot about branding when it comes to wine labels, but what about your wine association? Does it have a consistent image that is easily recognized from the surrounding states or associations? Think a
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December 7, 2022December 7, 2022

What is your winery’s strategic digital marketing plan for 2023?

We have heard from many clients that winery tasting room foot traffic is down this year. What can you do to increase revenue in 2023? Here are our top winery tips: 1. Focus on winery email marketing Email marketing has the top ROI of any type of digital marketing. It beats social and ads. If you are
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August 14, 2020August 14, 2020

How is your winery adapting?

As a parent with a child about to go back to school, I’m surrounded by messages of angst about what the new school year will look like. Will it be online or in person? What do either of those options even look like? The answer: We’re all still figuring that out. Just as schools are havi
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May 6, 2020May 12, 2020

5 ways to increase your online sales

Now that selling your products online is not just smart and efficient, but also crucial for your bottom line, you’re probably wondering what you can do to increase those sales quickly and effectively. There are many tactical, straight-forward and creative ways to boost e-commerce. And the best
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March 17, 2020March 27, 2020

COVID-19 and Your Winery: Get Wildly Creative to Reach your Wine Customers

You are an entrepreneur. You are a leader. Unlike the big brands, like Amazon, you can be wildly creative with your marketing and pivot easily. You can try many different tactics and see which works best. Here are a few marketing ideas to get you started. With new outbreaks in cities across the coun
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December 6, 2019

How to build a successful event

Events are incredible opportunities for connection and building brand awareness. Events also contribute to a company’s reputation – for better or for worse. No matter how big or small, there are a few key components to planning a successful event. First things first. What’s the goal?
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December 6, 2019April 28, 2020

How to market to Generation X

According to Silicon Valley Bank’s State of the Wine Industry Report 2019, “the Gen X cohort will surpass the baby boomers by around 2022 to become the largest fine wine–consumer demographic in the US.” Even though Millennials will surpass Gen Xers in that regard by 2027, there’s s
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October 20, 2019April 14, 2020

Build a website for your winery that gets results: Top 9 tips

Websites are not the Field of Dreams: If you build it, they will come. A website’s goal should be to grow either online sales or in-store sales. Simply having an online presence is not the only reason to have a website. Websites can be expensive compared to other marketing! Partly because the
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October 18, 2019October 21, 2019

How to get found online by outdoor travel enthusiasts

The outdoor industry is booming. There’s more gear than ever – and yet, consumers still can’t seem to get enough of it. Travelers continue to buy new products for their next adventures, as if finding the right gear is part of the fun. (Of course, it is!) Outdoor travel enthusiasts are
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