News Archives - Bauerhaus Design, Inc.

September 27, 2023September 27, 2023

Does your Wine Association Have a Month Dedicated to Wine?

Every wine region should be promoting a month dedicated to their wine! This helps the state or region as a whole build awareness as a unified brand. It helps educate wine consumers on the grape varietals you focus on, type of wine, what your region looks like, and how you are different. This is the
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June 26, 2023June 27, 2023

Why Picking a Target Market is Essential for Your Wine Brand’s Success

Understanding the Importance of Targeting Picking a target market is essential for any business, but it’s especially crucial for wine brands. With so many wine options available, consumers are looking for brands that speak directly to them and their preferences. By identifying and targeting a
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March 28, 2023April 17, 2023

Top elements of a strong wine label design

How can your wine label stand out from other wine brands both in the tasting and store shelves? Packaging design is made up of many elements. How do you decide which to include on your wine label design? In our first blog in this series, “Why is wine label design so important?” we talked
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March 15, 2023April 17, 2023

Why is wine label design important?

Is your wine label helping or hurting your brand? I was at a wine conference earlier this year and a presenter mentioned to the whole conference that this region had very high-quality wine, but the labels needed improvement. When the second presenter mentioned it you could hear the rumblings that th
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February 9, 2023February 21, 2023

Is your wine association consistent with branding?

Wine association branding is essential to establish your region as a leader in the industry. We talk a lot about branding when it comes to wine labels, but what about your wine association? Does it have a consistent image that is easily recognized from the surrounding states or associations? Think a
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December 7, 2022December 7, 2022

What is your winery’s strategic digital marketing plan for 2023?

We have heard from many clients that winery tasting room foot traffic is down this year. What can you do to increase revenue in 2023? Here are our top winery tips: 1. Focus on winery email marketing Email marketing has the top ROI of any type of digital marketing. It beats social and ads. If you are
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August 14, 2020August 14, 2020

How is your winery adapting?

As a parent with a child about to go back to school, I’m surrounded by messages of angst about what the new school year will look like. Will it be online or in person? What do either of those options even look like? The answer: We’re all still figuring that out. Just as schools are havi
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May 6, 2020May 12, 2020

5 ways to increase your online sales

Now that selling your products online is not just smart and efficient, but also crucial for your bottom line, you’re probably wondering what you can do to increase those sales quickly and effectively. There are many tactical, straight-forward and creative ways to boost e-commerce. And the best
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March 17, 2020March 27, 2020

COVID-19 and Your Winery: Get Wildly Creative to Reach your Wine Customers

You are an entrepreneur. You are a leader. Unlike the big brands, like Amazon, you can be wildly creative with your marketing and pivot easily. You can try many different tactics and see which works best. Here are a few marketing ideas to get you started. With new outbreaks in cities across the coun
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December 6, 2019

How to build a successful event

Events are incredible opportunities for connection and building brand awareness. Events also contribute to a company’s reputation – for better or for worse. No matter how big or small, there are a few key components to planning a successful event. First things first. What’s the goal?
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