Power of Wine Marketing Archives - Bauerhaus Design, Inc.

August 14, 2020August 14, 2020

How is your winery adapting?

As a parent with a child about to go back to school, I’m surrounded by messages of angst about what the new school year will look like. Will it be online or in person? What do either of those options even look like? The answer: We’re all still figuring that out. Just as schools are havi
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March 17, 2020March 27, 2020

COVID-19 and Your Winery: Get Wildly Creative to Reach your Wine Customers

You are an entrepreneur. You are a leader. Unlike the big brands, like Amazon, you can be wildly creative with your marketing and pivot easily. You can try many different tactics and see which works best. Here are a few marketing ideas to get you started. With new outbreaks in cities across the coun
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March 27, 2019June 26, 2019

Marketing wine to Millennials

Relying on current sales and current customers is a recipe for fizzling out. Your business can’t just be profitable. It’s also got to be sustainable. One of the biggest challenges for winery owners right now is knowing how to market to the next generations. So many wineries rel
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September 22, 2015June 26, 2019

7 Tips to Improve Your Winery’s Advertising Effectiveness

Last month in our Wine Marketing spotlight we talked about How to Identify Effective Advertising Channels for Your Winery. One of the strategies we discussed was requesting a current media kit. (Hint: sometimes you can find this on their website.) Depending on the type of media (print, online, radio
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August 20, 2015June 26, 2019

How to Identify Effective Advertising Channels for your Winery

After our most recent Will Design for Wine webinar, one of our participants said their winery often struggles with trying to figure out which media channels to use for advertising. This is a common challenge for many small businesses! There are a lot of advertising options out there including newsp
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March 25, 2015June 26, 2019

Announcing new webinar series: Will Design for Wine!

Give us just ONE hour and we’ll give you insight on how to create and promote an unforgettable winery brand! You’re invited to attend our first-ever branding webinar on Thursday, April 9th from 10 am – 11 am CST called Why Your Winery Brand Should be like Weird Al. It’s completely FREE, and
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November 26, 2014June 26, 2019

Visit booth #830 at the North Coast Wine Industry Expo

Happy #WineWednesday! I’m really looking forward to attending the North Coast Wine Industry Expo in Santa Rosa, CA on December 4th and hope to meet you in person! Stop by and visit me at Booth #830 at the North Coast Wine Industry Expo in Santa Rosa, CA for your chance to win a free registrati
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November 19, 2014June 26, 2019

5 Keys to Create an Unforgettable Wine Brand + 9 Free Online Tools

Dear Wine Branding & Marketing Fanatic (Wait. Is that just me?!), In case you’re a winery owner and missed it, I’d like to personally invite you to join an exclusive group. A free support system, if you will. Years of branding and marketing knowledge gained from working with wineries around
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September 17, 2014June 26, 2019

3 ways a blog can grow your winery

Owner of Bauerhaus Design, Rebecca Ritz, answers a wine marketing question from Phyllis at Meramec Vineyards. She wants to know: “Do I really need a blog? I am already so busy.” – Phyllis at Meramec Vineyards. I recommend that all of my winery customers blog because it will: 1. Bu
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July 30, 2014June 26, 2019

Vote for your Favorite Wine Marketing Course Logo design!

Which wine logo is your favorite? Just click on the design you prefer, and submit your choice!
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