Social Media Archives - Bauerhaus Design, Inc.

Posted on March 8, 2022March 9, 2022

Uncorking A New Trend: The Importance of Marketing to Generation Z

Yep, Gen Z’ers are drinking wine. It’s time to ring the alarms – and break out our prescription-strength retinoids. For years we’ve been chatting about how to effectively capture Millenial’s attention and gain a new group of avid wine enthusiasts. Emojis and low price-points were a
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Posted on May 10, 2020May 12, 2020

7 touch-points to make a sale: From lead to customer through digital marketing

How many touch points do you have with your customer before you make a sale? According to a basic marketing principle: It takes 7. So in a time when you can’t actually touch anyone – How do you do that digitally? For the time being, we no longer have in-person networking events to attend, fe
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Posted on April 25, 2019April 14, 2020

How to market wine to Generation Z (without hosting a miserable dinner party)

As new generations of wine drinkers come of age, our wine marketing strategies need to evolve with the times. Remember the dinner party analogy? You’re at a dinner party, and the person next to you is yackin’ your ear off – talking at you, not to you. As you know from our
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Posted on March 27, 2019June 26, 2019

Marketing wine to Millennials

Relying on current sales and current customers is a recipe for fizzling out. Your business can’t just be profitable. It’s also got to be sustainable. One of the biggest challenges for winery owners right now is knowing how to market to the next generations. So many wineries rel
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Posted on May 24, 2017June 27, 2019

Video Marketing Tips and Examples for Wine brands

On our list for 2017 is creating short monthly videos covering topics like wine marketing, content marketing, branding, packaging design and website design and development. This way you don’t have to wait to hear me speak once a year at wine conferences 🙂 While we don’t do th
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Posted on May 24, 2017June 27, 2019

Case Study: How one retail store increased sales with weekly video

Is your brand leveraging video? Find out how one retail store increased their sales with video. While we often suggest video to our clients, let’s be honest – many are intimidated by creating video. They don’t have a big budget for hiring a videographer or even know where to start
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Posted on February 8, 2017June 26, 2019

Learn the #1 secret to social media at the #TWGGA17 conference

Posting events and specials and not getting many likes or engagements on social media? Wine & spirit brands often ask me how they can make social media useful for their business. This is what I share . . . The biggest eye opener for my clients is the 80/20 rule in social media marketing. Out of
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Posted on January 24, 2017April 13, 2021

Why your response rate on social media is important

Imagine this scene: You are a dinner party and the person next to you asks you a question. You don’t respond, but just keeping eating. They ask the question again thinking you maybe just didn’t hear it. They are again met with silence. How do you think that person feels? Incredibly frus
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Posted on December 28, 2016June 26, 2019

What kind of marketing can your small wine brand do for cheap?

Read our top seven low-cost marketing tips for growth in 2017. I was talking to a client of mine that just launched a new wine brand. He talked about how he felt like marketing he has tried just doesn’t work. However he doesn’t have a monthly marketing budget to outsource marketing to an agenc
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Posted on October 5, 2016June 28, 2019

7 Tips to Reach Generation X “Wine Moms”

Is your winery overlooking an influential and profitable audience? Previously we explored Marketing Wine to Generation X and Marketing Wine to Moms on Social Media. In case you missed it, Gen X is “the second largest consumer of fine wine in the U.S. today and is the largest growth oppor
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