Strategy Archives - Bauerhaus Design, Inc.

January 17, 2023January 23, 2023

Three Wine Marketing Resolutions for the New Year

The beginning of the New Year is often times a place for new personal goals, but what are your wine business goals? This year I encourage you to also pick 1-3 wine marketing resolutions for your winery. We are all creatures of habit and while we may want to make big changes in our lives, the truth i
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December 7, 2022December 7, 2022

What is your winery’s strategic digital marketing plan for 2023?

We have heard from many clients that winery tasting room foot traffic is down this year. What can you do to increase revenue in 2023? Here are our top winery tips: 1. Focus on winery email marketing Email marketing has the top ROI of any type of digital marketing. It beats social and ads. If you are
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October 4, 2022October 4, 2022

HOW TO START A WINERY BUSINESS: YOU NEED MORE THAN GRAPES AND A GREAT VENUE

A little birdy told us you’re starting your own wine brand. You’ve put so much hard work and heart into perfecting your craft, and now it’s time to share it with the world. In our “How to Start a Winery Business” series, we’ve put together years of insights and learnings to help you tran
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August 31, 2022August 31, 2022

HOW TO START A WINERY BUSINESS: CREATE A BRAND STORY THAT CONNECTS

You’ve taken a leap of faith and decided to start your own wine brand. We’re tipping our hat to you. Feeling a bit overwhelmed by it all? Don’t worry, we’ve got your back. In our “How to Start a Winery Business” series, we’ve culminated years of valuable learnings into a roadmap packed
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July 11, 2022October 4, 2022

HOW TO START A WINERY BUSINESS: POWERFUL BRAND POSITIONING FOR NEW WINE BRANDS

So, you’re starting your own wine brand? Cue the happy dance. After years of working alongside new wine brands, we thought we’d amass our learnings into an actionable guide for winery startups. In part one of our How to Start a Winery Business series, we discussed the Top 4 Mistakes New Wineries
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August 14, 2020August 14, 2020

How is your winery adapting?

As a parent with a child about to go back to school, I’m surrounded by messages of angst about what the new school year will look like. Will it be online or in person? What do either of those options even look like? The answer: We’re all still figuring that out. Just as schools are havi
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May 6, 2020May 12, 2020

5 ways to increase your online sales

Now that selling your products online is not just smart and efficient, but also crucial for your bottom line, you’re probably wondering what you can do to increase those sales quickly and effectively. There are many tactical, straight-forward and creative ways to boost e-commerce. And the best
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April 23, 2020April 28, 2020

How to Launch a New Brand (or Rebrand Your Business) During COVID-19

Across industries, companies are launching new products – and even entirely new brands – in response to the “new normal” of COVID-19. Fancy restaurants are making frozen pizzas. Many outdoor brands like the cycling apparel company Kitsbow are making medical face shields and masks. So
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March 17, 2020March 27, 2020

COVID-19 and Your Winery: Get Wildly Creative to Reach your Wine Customers

You are an entrepreneur. You are a leader. Unlike the big brands, like Amazon, you can be wildly creative with your marketing and pivot easily. You can try many different tactics and see which works best. Here are a few marketing ideas to get you started. With new outbreaks in cities across the coun
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