“When you have a product, you’d better really like the label,” says Betty Bingham of Bingham Family Vineyards, “because you’re going to see a whole lot of it for a very long time. Every time I look at a bottle of our wine, I’m thankful that we spent the time and money and worked
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Leonard Wine Company: Creating an American Wine Brand with European Flair
When Tom Leonard and his son Chris established Leonard Wine Company in 2014, they agreed that nothing but the best would do. “Our wine was going to be high-end,” says Tom. “Not just our wine, but everything about our wine brand was going to be first class. We were going to find the best bottl
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How Market Research can help your wine, spirit or food brand import to the US
Do you know the type of wine club your customers prefer? The social media channels they visit daily? Do you know what radio stations your customers listen to? Read the top 4 reasons why your brand should use market research.
This past year we have worked with several wine, spirit an
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Why your response rate on social media is important
Imagine this scene: You are a dinner party and the person next to you asks you a question. You don’t respond, but just keeping eating. They ask the question again thinking you maybe just didn’t hear it. They are again met with silence. How do you think that person feels? Incredibly frus
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Logo design of the new wine brand: Leonard
How do you create a lion that is fierce, yet contemplative and is the cornerstone of a future wine brand?
Owners of the Leonard wine brand reached out to me earlier this year to discuss creating a wine brand targeting consumers that regularly purchase $30 bottles of wine. This father and son duo liv
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Case study: Creating the wine brand of Nelson Hill Winery
I’m excited to show off a large project I’ve been working on this year: Nelson Hill Winery’s logo design, wine label design and website design. Nelson Hill Winery is a boutique winery specializing in single vineyard Pinto Noir and are located in Anderson Valley, California
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