Wine Label Design Archives - Bauerhaus Design, Inc.

April 12, 2023April 17, 2023

What type of label design represents your brand?

This is the million dollar question: what wine label design will represent your brand, increase sales, and show a high perceived value? At retail customers are faced with the wine aisle of thousands of bottles. According to Nielsen, “Package design reaches 100% of likely buyers at the first moment
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March 28, 2023April 17, 2023

Top elements of a strong wine label design

How can your wine label stand out from other wine brands both in the tasting and store shelves? Packaging design is made up of many elements. How do you decide which to include on your wine label design? In our first blog in this series, “Why is wine label design so important?” we talked
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March 15, 2023April 17, 2023

Why is wine label design important?

Is your wine label helping or hurting your brand? I was at a wine conference earlier this year and a presenter mentioned to the whole conference that this region had very high-quality wine, but the labels needed improvement. When the second presenter mentioned it you could hear the rumblings that th
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September 25, 2019April 14, 2020

Wine in a can: Attracting Millennials while keeping your brand classy

Canned wine is a hot trend in the wine industry, and it shouldn’t be ignored. “Sales of cans increased 69 percent in 2018, with volume up 47 percent over the previous year, according to Beverage Media, citing Nielsen statistics.” Nearly twenty years ago, Oskar Blues did something bold: They pu
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March 22, 2017June 26, 2019

Why Millennials love wine packaging that is not in a bottle

If you follow me on Twitter, than you know I have been in a bit of Millennial tweeting frenzy this month. Why? Millennials are the next big wine consumer and more and more wine brands are taking steps to target this demographic. The better you understand your consumer, the easier it is to create &am
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February 22, 2017June 26, 2019

Millennial Wine Consumers: Profiles and Responses towards Alternative Wine Packaging

Texas Wine Marketing Institute presented their research study at the #TWGGA17 conference. As a packaging designer, I love reading this type of research and love passing it along to winery owners. This past weekend I was a speaker on Content Marketing at the Annual Texas Wine and Grape Growers Ass
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November 2, 2016June 28, 2019

How a small winery used a contest to pick their new wine label

We know every customer has an opinion, here is how one winery involved their customers. Earlier this year we worked with Susina Plantation Winery on their brand strategy, logo design and wine label design. Susina Plantation Winery is a micro winery in Thomasville, Georgia, near Tallahassee,
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March 31, 2016June 26, 2019

KC Wineworks: branding for Kansas City, Missouri winery

What happens when Baby Boomers and Millennials come together to create a wine brand? KC Wineworks just opened in the Crossroads Arts district of Kansas City, Missouri, and a few brand elements from our recent collaboration are highlighted below. If you were at the Annual Texas Wine & Grape Growe
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December 2, 2015June 26, 2019

Muddy Arch: Wine logo, Label & Package Design

Muddy Arch has officially launched! Bauerhaus Design a full service branding, packaging and web development agency located in the Midwest, created the packaging for Leonard Wine Company. This wine company is made up of Tom Leonard, who is located in St. Louis, and his son, Chris Leonard, a winemake
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June 3, 2015June 26, 2019

4 strategic tips for your “back” wine label design

We talk about the front wine label design all the time, but the back is often a hugely overlooked piece of marketing material. In the presentation I have given to several different wine associations, “How wine label design can increase your retail sales,” I talk about how important the back is
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