Having an easily recognizable brand will help you stay in the forefront of your customers mind. Bauerhaus Design believes every winery has a unique story and we want to help you tell it across packaging, print collateral and digital media. Every winery has goals and it is our mission to get you results.
Strong Brand = Strong sales
Every winery should have a brand, even if you are a one person company. Why? In order for consumers to make a purchase, they need to feel an emotional trust in your product or service. Below you’ll learn how to create this perceived trust and loyalty from your customers.
What is a brand?
A brand is not just your logo. Everything you do as a business influences how people perceive your “brand.” Your history, who your customers are, your reputation, and what the press says about you. It’s how your employees act and how they answer the phone. It’s the logo, color palette and images you use. It’s essential that when you do or create anything for your winery, you keep in mind what makes you unique.
How do you create your brand?
Every winery needs to be able to fill in the blanks in the following sentence: Only (XYZ winery) delivers (unique differentiating benefit) to (target audience). For instance, there are a million different Pizza places out there, but Domino’s skyrocketed because they promised “30 minutes or it’s free.” Not sure of what you offer that is better and different? We’ll show you how in the next sections.
Know your audience
Who is your target market? What do they do for a living? Are they single ladies or retired couples? What do they read or watch? How old are they? What is their personality? How do you find out? Ask customers that come in to fill out a survey while they participate in a tasting. These answers will help you figure out who your target audience is and in turn how they like to be marketed to.
To read more, sign up for our our FREE seven week email course, “Sell More Wine!” to jump start your wine marketing for 2013.
We love helping our clients reach their goals, whether it is to increase bridal events or to increase Facebook followers. Bauerhaus Design provides logo design, marketing, social media, graphic design and web design. Email [email protected] to set up your free 30 minute consultation on how we can help you grow!