As we endure hundreds of ads a day from billboards on the side of the road to pop-up banners on our phones, it’s no wonder that the human attention span is super short when it comes to websites.
Did you know that users spend less than a minute on average when viewing website pages?
Yeah, that’s 100% TRUE.
Website visitors often rush through web pages which causes them to read only a quarter of the text on the pages they visit. Unless your writing is extremely clear and focused, little of what you say on your website will actually get through to customers.
This means you only have a short period of time to catch a user’s attention.
Don’t worry, there is a way around this… it all starts with a clear value proposition.
Website pages that have a clear value proposition can hold people’s attention for much longer because they are more engaging.
The overarching goal is to clearly communicate your value proposition within 10 seconds.
How can you do this, you may ask?
One idea we commonly stress with clients is to center your marketing focus around building your email list.
Email marketing is crazy effective. Social media sites like Facebook and Instagram garner attention for their large user bases, yet email marketing has a much higher reach than both of them combined.
According to Facebook’s latest announcements, the current known number of Instagram users is 1 billion monthly active users (MAU’s) and 500 million daily (DAU’s). The statistics are mind-boggling to think about, but it all comes back to emails. Email has a massive reach and people use it everyday in daily life.
To continually grow your email list, if you sell something online, offering discounts or presenting various other value-added offers can be a great incentive for new people to join.
You can read more on our latest blog article to find out why you should build your email list.
Once you have an email list growing, you should begin creating a customer path.
This path will allow you to identify and understand your customer so you can implement effective branding and marketing strategies.
When done right, it’ll lead to loyal customers. That’s why we created the Bauerhaus Brand Map, which is our signature customer journey development process!
Next up, is storytelling.
It’s important to share your brand story and explain how it’s different from others.
A recent study from Neil Patel found that 94% of first impressions are design-related. You should think about whether or not your branding elements such as your logo, font suite, and color palette align with your brand values to tell a story.
If you’re even the slightest bit hesitant, you may want to consider a rebrand.
Last, but not least, utilize lead magnets!
By discounting on online order, or giving away a free PDF, you can easily attract new visitors to your email list and possibly purchase from you directly.
One of our clients, Illinois Wine, offers a free wine and food pairing quiz and we proudly offer a Sell More Wine Email Course located on the home page of our website.
There are plenty of ways to attract new visitors to stay on your website longer while building your email list at the same time. It all comes down to creating strategic content and understanding your customer journey.
Ready to capture first-time wine website visitors efficiently and effectively?
Don’t worry, we’ve got you covered! We proudly offer website design, monthly retainers, and custom development. Let’s bring your vision to life, together. Book a free discovery call with us today!