Your tasting room provides customers with a magical experience. But are you focused on growing your online wine sales this year? New research tells us that it’s time to take your wine customer’s experience from the tasting room to online purchasing.

Silicon Valley Bank’s Wine Division hosted a live videocast earlier this year to discuss trends in direct-to-consumer wine sales. Their findings are based on a survey of more than 800 respondents.

Highlights include:

  • Tasting room visits are down, but the average check has increased.
  • Wineries should focus on making a digital customer experience path for each customer segment.
  • Wineries could be reaching more customers if they take advantage of digital marketing tools the way non-wine brands do.
  • Plus, how wineries can reach more Millennials.

Watch the full video here:

Ready for growth with digital marketing?

One of our specialties is helping wine brands figure out who their wine consumers are and how to target them with a variety of digital media. Do you need help in identifying your wine consumers? Do you have a digital marketing strategy in place to give your customers a virtual experience that rivals your tasting room? If not, we can help! Contact us today and set up a free 30 minute Discovery call.

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