20% of your existing customer base will equal 80% of your future income, statistically.
Not only are your current customers your most lucrative ones, but they’re also costing you the least. Yes, it costs much more to gain a new customer than it does to keep an existing one happy.
Loyalty is an incredible asset – and increasing customer loyalty should be a prime focus for every business.
After customers make their way through your customer journey, they arrive at the final stage: Loyalty.
The key to increasing customer loyalty is to seek out, take advantage of and create loyalty-building opportunities.
How do you keep wine club members? How do you get them to tell their friends? What perks will help keep members on board?
Here are a few ways to increase customer loyalty:
Offer incentives to join
Everyone loves a good reward. If your customers are interested in joining your wine club or membership, why not offer them an added incentive?
This will help them decide to follow through and will make them feel more appreciated.
Clear descriptions of wine club, wines and price
Clarity makes decision-making easier. When your product descriptions and offerings are crystal clear, your customers will feel more at ease buying from you again and again.
Celebrate the customer
Who doesn’t want to feel special? Celebrate your customers for being your customers!
Your customers experience your brand and your product every time they interact with you. When you create positive, celebratory experiences, your customers remember the good feelings associated with those experiences. This encourages loyalty because they feel genuinely connected to your brand.
When you ask your customers for reviews, you’re signaling that you appreciate their feedback and their perspective.
Plus, being able to showcase your customers’ reviews means you’re building a community of people who love your products and your brand. This sense of community fosters loyalty.
Create a referral program
Social proof has a huge impact on the way consumers make buying decisions. Referral programs allow your customers to be rewarded for telling their social circles about your brand.
This added encouragement to promote your products to their friends makes your customers feel like they’re in on something – connected. This, too, fosters loyalty by creating a strong sense of community and togetherness.
Take advantage of opportunities to build loyalty amongst your customers. Give value, build community, and grow your network by delighting loyal customers every chance you get.
Just like every other stage of the customer journey, loyalty can be worked into your marketing strategy. At Bauerhaus Design, we offer marketing strategy and monthly marketing packages to help you do just that.