Your tasting room is the silent ambassador of your brand. How is your tasting room telling your story? Earlier this year I spent a week in Napa, CA and wanted to share these great wine branding ideas that I came across.
I always tell my clients that they need to start any marketing with a strong brand. Chandon in Yountville, CA really shows how you can extend your branding not just with packaging, but with the design of the entire tasting room. Scroll through the three photos to see all the photos:
At Castello di Amorosa, an authentically-built 13th century Tuscan castle and winery in Napa, they had in their gift shop water bottles wrapped with their branding. Great, easy idea to reinforce your brand long after they leave your winery.
Create a private room that tells your brand story and can be used for private tastings. We stopped at Larkmead for a private tasting and got to see the paintings on the wall created by the current owner, Kate. Plus, we heard the story of how Larkmead was started in the late 1800’s by a family who sent their daughter Firebelle Lil to the estate to settle down and quit drinking bourbon, smoking cigars, playing poker and driving a team of six horses. Great story and experience!
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At Mumm Napa, with each glass of wine you order, you are handed a coaster branded to match the label of the sparkling wine. Perfect memento and way to remember which wine you loved.