How a Custom Google Map led to an increase in traffic!

How can you help increase visits to wineries in your state?

Create a custom Google map that is mobile friendly and can be used from any mobile phone or desktop.

We worked with Illinois Wine (Illinois Grape Growers & Vintners Alliance) to build a custom Google map to make it easier for people to find Illinois Wineries.

Check out the live Illinois Winery Locator map here.

A few notable statics:

  • The interactive Find-A-Winery map saw the most website traffic (31%) of any page
  • Plus, when they featured the map in online advertising they saw a 5,855.17% increase in website traffic! Wow!

Custom features included:

  • Mobile friendly
  • Auto-location
  • Location by zip code or city
  • State outlined in purple
  • Designed VIP locator pins for member wineries
  • Ability to show member wineries first over non-member wineries
  • Various radius options: 10 – 400 miles
  • Sidebar call out for member wineries

Once you enter your location the map zooms in to the area in the mile radius you specify:


Next, if you click on a map marker or a winery in the sidebar, a box shows up with winery information and a “get directions” link.