Bauerhaus Design creates unforgettable brands and websites, plus provides digital marketing for the wine, spirits and food industry.
Women make 70-80% of all household purchasing decisions, yet only 11.5% of creative directors in the U.S. are female. If women are the ones buying at the store, doesn’t it make more sense to have a woman create the design? Putting flowers on a wine bottle or website doesn’t make it feminine.
For over 9 years now, I’ve been partnering with businesses to create unforgettable brand identities and stories. We integrate the brand into memorable print, packaging, and websites so they can stand out from the competition.
In addition to website design, development, and hosting, Bauerhaus also creates custom e-commerce sites for the Sports Industry that work like a dream! Why sports? Owner Rebecca Ritz, when not working, is often outside running, biking, hiking or playing volleyball with family and friends. Want to see what we can do? Here is a case study on two sites we completed for Train Like a Mother Club and Another Mother Runner Store.
We also offer marketing services including social media management, email marketing, and advertising. If you have a branding, website, or marketing project, please contact us for a free estimate.
About Bauerhaus Design Founder and Designer, Rebecca Ritz
Rebecca is passionate about the wine & spirits industry, and making it easier for businesses to achieve their goals. In 2010, she blended two of her loves – design and wine – and began to focus on helping wineries tell their brand story. Rebecca specializes in integrating this brand story and strategy into print, packaging, website design and wine marketing so they can stand out from the competition. Her motto is: “Will design for wine.”
Rebecca is pleased to teach wineries the marketing strategies and tools they can use to get more customers and increase their sales. Based in Fairview Heights, Illinois she travels coast-to-coast to share her 19 years of design and branding expertise via workshops on marketing, website strategy, wine label design, and social media. Rebecca prides herself on providing tangible takeaways that owners and marketing managers can apply to their specific winery. When not speaking, she partners with wineries and vineyards around the country to create unforgettable brands.
Bauerhaus Design is a member of Women of the Vine & Spirits, an organization dedicated to the support and advancement of women in the alcohol beverage industry.
Do you work with brands that are not in the wine, spirits or food industry?
Interview with Rebecca Ritz: Why did you start your own business?
I knew from a young age I wanted to own my own business, but just didn’t know what type of business. I grew up helping my Grandma sell flowers on Saturday’s at the local flea market. My first lesson in business = the importance of customer service. Good customer service led to many repeat customers.
I started my first business in 5th grade with a friend: we sold our extra pencils and erasers to our classmates. After a week, we were called into the principal’s office and told that you can’t sell things at school. First lesson learned: you must get properly registered with the authorities!
I have always loved to draw and create things. But I’ve really been drawn to typefaces and design. In grade school I was obsessed with the “Wildcats” logo where the letters formed a cat. In high school I cut out magazine ads and illustrations and filled my entire ceiling with them. Fast forward to college at Mizzou, where I discovered a career in graphic design could combine my talent in art with my passion for business.
One of the key tools I use is listening to my client’s needs and reading between the lines of what they don’t say. Part investigator, part design expert, Rebecca creates beautiful designs based on each company’s goals.
What is your background?
I received my Bachelor of Arts degree with an emphasis in Graphic Design and minor in Art History from the University of Missouri, Columbia in 1998.
Over the next 10 years I worked at 3 companies, while freelancing on the side. My first job (and favorite!) was working as a Graphic Designer at Creativeworks in St. Louis, Missouri. At Creativeworks I had the opportunity to work one-on-one with entrepreneurs creating their logo, marketing materials and website. I then worked in the creative department of retail giant Build-A-Bear Workshop® and learned the importance of a cohesive brand on a large scale. Next, I worked at an agency that focused on the restaurant chains, like Steak and Ale and the Tavern, creating cohesive seasonal promotions with banners, emails, table tents, and flyers.
Do you love wine?
Yes, I love wine so much, I also wrote about it! From 2012-2014 I wrote for Midwest Wine Press, a publication focused on the art and business of wine making in the Heartland. Click here to read through articles I’ve written for the Midwest Wine Press.
In 2012, I also started Grapes, Hops and Stops, a website reviewing Midwest Wine, beer and stops along the way. Our goal was to help grow Midwestern wineries, breweries and other small businesses that promote the #DrinkLocal movement. In 2014, we stopped adding reviews, simply because we ran out of time! We still regularly purchase and drink Midwest wine, as you can see on my Instagram account.
What do you do in your free time?
Since so much of my job is sitting in front of a computer, in my off time I like to be active. I love to run, play volleyball, lift weights, bike and swim. Last year I ran my first marathon, plus I love to hike with my husband and daughter.
What podcasts do you listen to?
You will often find me listening to podcasts in the car or on a run. A few of my favorites: Another Mother Runner, Startup Podcast, How I Built this, Twice Removed, Fresh Air and This American Life.
What do clients think of working with Bauerhaus Design?
Read what other clients think of working with me on my Testimonial page.