Portfolio
Muddy Arch Wine Label Design
Leonard Wine Company wanted to refresh their Muddy Arch wine brand. They loved the design, but wanted to know if they could make it pop more on the St. Louis supermarket and wine store shelves. The original design included the below design with a dark night sky, white embossed currents and a clear hierarchy. You …
Illinois Wine: Marketing Retainer
For several years, Bauerhaus has worked closely with the Illinois Grape Growers and Vintners Alliance (IGGVA) on a variety of projects. The organization, also known as Illinois Wine, is a non-profit that works to develop viticulture and fruitful collaboration throughout the state. In 2021, our partnership expanded into a monthly retainer with the goal of …
Modales Wines
In 2020 Bauerhaus worked with Modales Wines to design and develop the Modales Wines brand, build out a beautiful website, and implement a comprehensive marketing strategy. In 2014, Jim and Carol Gonzalez purchased the vineyard, partnered with viticulturist Todd Robbins and winemaker Andrew Backlin, and set out to create serious wines in the footsteps of …
Bingham Family Vineyard: A Wine Brand and Family in Perfect Harmony
“When you have a product, you’d better really like the label,” says Betty Bingham of Bingham Family Vineyards, “because you’re going to see a whole lot of it for a very long time. Every time I look at a bottle of our wine, I’m thankful that we spent the time and money and worked with …
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Leonard Wine Company: Creating an American Wine Brand with European Flair
When Tom Leonard and his son Chris established Leonard Wine Company in 2014, they agreed that nothing but the best would do. “Our wine was going to be high-end,” says Tom. “Not just our wine, but everything about our wine brand was going to be first class. We were going to find the best bottles …
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KC Wineworks: Collaborating to Create a Family Wine Brand
Design choices made at the onset of any new business venture are crucial to defining a brand. When you have multiple decision makers, different generations, and family dynamics, making those choices can become a challenge. KC Wineworks is the first full-scale production winery to open in the vibrant Crossroads Arts District in Kansas City, Missouri……