While we often work with wineries, another one of our specialties is working with businesses in the construction industry – from general contractors to custom flooring companies.

Full Circle Design Works came to Bauerhaus Design to help guide them through the re-branding process. Each branding project we work on starts with diving into finding out more about client, their competition and how people view their brand.

Full Circle Design Works is located in St. Louis, Missouri and is a privately-owned general contracting and construction management firm, specializing in high quality transformations of distinctive Saint Louis area homes/residences for over twenty years. They provide an array of services:

  • High-End Residential Construction
  • Kitchen and Bath Renovations
  • Historic and Period Renovations
  • Custom Cabinetry and Furniture making
  • Interior Mill-work and Trim
  • CNC Fabrication / Milling / Routing


When they first came to Bauerhaus, their logo and brand elements looked like the below:


Before: Full Circle Design Works

First step in coming up with a new design elements that better represented their brand, was to have them fill out a questionnaire about their likes, dislikes, competitors, goals, etc. Then I met with them in person and talked through the branding process. One of the owners unique requests was that he hated circles.


I presented three options that best represented Full Circle Design Works vision and goals. They ultimately chose the below logo design:


Next step was creating letterhead and business cards. Bauerhaus presented several options and they chose a very straightforward letterhead that will work with their invoicing system. Of the three business card options they chose a very unique proposed shaped business card – a square. I recently went to a construction industry networking event with FCDW and it was very exciting to see this business card work it’s magic in person. Every time they handed out a business card, the reaction was – I love the logo and I’ve never seen a business card like this!


We translated all of their brand elements into social media, on Facebook:


And Houzz:


Plus, we created a brand standards with guidelines on how to use the design elements, fonts to pair, colors to use and examples of layouts:


See the next step: How we took their new brand and translated it into a new website design.