Wine Marketing & Branding Speaker
Rebecca Ritz, owner of Bauerhaus Design, offers presentations and workshops on wine marketing, branding, online website strategy and packaging design for the wine industry and other luxury brands. She has given over 15 different presentations and has over 30 wine & spirit clients spread across the world.
I am pleased to teach brands marketing strategies and real world examples they can use to get more customers and increase their sales. When not speaking, I’m based near St. Louis, Missouri and partner with wine, food and fitness brands around the world to create unforgettable brands with logo, packaging, website design and development, and monthly marketing services. My motto is: “Will design for wine.”
Bauerhaus Design is a member of the Wine Industry Network, Texas Wine and Grape Growers Association, Illinois Grape Growers & Vintners Alliance, and the Women of the Vine & Spirits, an organization dedicated to the support and advancement of women in the alcohol beverage industry.
Popular wine presentation topics:
- Case Study: How six brands target six different wine consumers
- Customer Journey: A Wine Marketing Blueprint to Grow Your Winery
- How to target Millennials and Generation Z with digital marketing
- How to increase retail sales with wine label design
- Top 10 website strategies to grow your business
- Full day digital marketing workshop
Specific groups Rebecca presents to:
- State wine associations
- Wine & spirit organizations
- New! Branding and Marketing Speaker for the food industry
- New! Marketing Speaker for the fitness industry
Talks range from 30 minutes to full day workshops.
Who should attend:
- Winery and vineyard owners
- Winery marketing directors
- Wine trail marketing directors
- Food or fitness marketing directors
Every presentation is designed to teach you how to get more winery customers in a relaxed, fun, and interactive environment. You will receive wine marketing strategies, examples from real wine brands, and tools you actually can apply to your own business. Depending on which topic you choose, you also will:
- Learn branding basics, plus see the marketing examples of six different wine brands
- Learn our top tips for targeting Millennials and the new Generation Z
- Digital Marketing leaving you confused? Learn how our #1 secret for interacting with your customers, plus much more!
- Learn branding basics plus which label design details signal an increase in perceived value
- Learn the must have’s for your winery website, plus the latest trends in website design and development for wineries
- Learn to define your ideal customer by creating a collage of the 6 different wine consumers, develop a digital marketing plan and learn which website strategies can convert visitors to customers.
Schedule your presentation now!
Are you ready to hire Rebecca to speak? Contact her today at [email protected] to set up a time to discuss your event’s dates, budget and topics.
What do others think?
“Rebecca was a guest lecturer for my VESTA “Marketing for Small Wineries” class that I teach online. She provided the class with an insightful lecture on winery branding and wine label design. Many of our students are in the process of starting a winery, so the material presented was right on target for their needs. Thank you for sharing your experience and knowledge with us!”
– Patty Held, VESTA (Viticulture Enology Science Technology Alliance) Instructor
“Between business school and working in sales, I’m no stranger to marketing and sales strategies. Rebecca’s ‘A Wine Marketing Blueprint to Grow Your Winery’ was one of the best, most concise presentations I’ve ever seen on the subject.” – Lucas F., student in Wine 101 Sales & marketing class at Santa Rosa Junior College.
“Her description of what a successful winery webpage would look like including the need for the website to be mobile-friendly were invaluable advice that I would not have thought about before this presentation.” Richard F., student in Wine 101 Sales & marketing class at Santa Rosa Junior College.
“I never considered how important it is for a winery website to be mobile friendly or the importance of email marketing, until Rebecca walked us through a typical Wine customer journey.” Carol L., student in Wine 101 Sales & marketing class at Santa Rosa Junior College.
“Limburg is a wine region in Belgium which is expanding very fast and is supported strongly by the provincial government. With this expansion there is a need for our wine growers to give ample attention for branding and creating an unique wine identity. Since it is our ambition to unlock available international knowledge for our growers we were organizing a wine congress and therefore we were looking for an expert in wine branding. Through an online search we got in contact with Bauerhaus Design Inc. which exactly dealt with the topic we wanted to bring to our growers. After pleasant contacts with founder Rebecca Ritz, we agreed to book her as a keynote speaker for our congress. Her presentation ‘How 6 brands target 6 different wine consumers’ raised our growers awareness to the importance of tune the production and consumers profile to guarantee future success. Rebecca’s presentation was accessible and furnished with a nice visual presentation. The response we got afterwards clearly stated that this was a useful contribution to our wine congress and left our growers with new ideas to address their branding activity.” – Ir. Sven Clemens, Board Secretary Practice-oriented Agricultural Research, Province of Limburg
Past speaking events:
June 13, 2019: Women of the Vine: “Sell More Wine: A Wine Marketing Blueprint to Grow Your Winery,” Women of the Vine & Spirits webinar.
April 29, 2019: License to Steal National Wine Marketing Conference: “Case Study: How Six Brands Target Six Different Wine Consumers,” and “Sell More Wine: A Wine Marketing Blueprint to Grow Your Winery,” Gervasi Vineyard, Canton, Ohio
April 24, 2019: Santa Rosa Junior College: “Sell More Wine: A Wine Marketing Blueprint to Grow Your Winery,” Sonoma, California
March 28, 2019: Women of the Vine and Spirits: “Case Study: How Six Brands Target Six Different Wine Consumers,” online webinar at Women of the Vine & Spirits.
March 6, 2019: Show Me Wine & Grape Conference: “Case Study: How Six Brands Target Six Different Wine Consumers,” Columbia, Missouri
February 22-23, 2019: Illinois Wine Conference: “Sell More Wine: A Wine Marketing Blueprint to Grow Your New Winery,” Carbondale, Illinois
January 14-17, 2019: VinCO Conference: “Case Study: How Six Brands Target Six Different Wine Consumers,” and “Sell More Wine: A Wine Marketing Blueprint to Grow Your New Winery,” Grand Junction, Colorado
September 19, 2018: Viticulture Enology Science and Technology Alliance (VESTA) guest speaker in Patty Held’s Marketing course: “How to increase retail sales with wine label design”
August 31, 2018: Wine Congress of Limburg, Belgium: “Case Study: How Six Brands Target Six Different Wine Consumers.”
February 22, 2018: U.S. Beverage Industry Expo: “Case Study: How Six Brands Target Six Different Wine Consumers” in Washington, DC.
August 1, 2017: Illinois Winemakers Fundamentals Symposium: “The Importance of a strong brand & packaging design.”
February 16, 2017: Annual Texas Wine & Grape Growers Association: “Content Marketing for Wineries: Create, Share and Engage with Your Customers”
January 14, 2017: Do House Corporation Workshop in New York City: “How to target U.S. Millennials and Generation Z with social media.”
March 9-11, 2016: Eastern Winery Exposition, “Sell More Wine: A Branding Workshop for Better Wine Label Design,” “Why your winery brand should be like Weird Al,” plus I talked about Instagram tips and Millennials on a social media panel.
February 27, 2016: Annual Illinois Grape Growers & Vineyards Association conference: “Why your winery brand should be like Weird Al.”
Feburary 18, 2016: Annual Texas Wine & Grape Growers Association: “Case Study: How Six Brands Target Six Different Wine Consumers”
March 15, 2015: Radio guest on the Smart Business Show: “Why your small biz should be like Weird Al”
March 13, 2015: Accelerate Your Business Workshop: “4 Key Steps to creating an Unforgettable Brand”
Feburary 19, 2015: Annual Texas Wine & Grape Growers Association: “How to increase retail sales with wine label design”
January 31, 2015: Annual Illinois Grape Growers & Vineyards Association conference: “How to get started in Mobile Marketing” plus participated in a panel on “Why local matters.”
Summer, 2014: Illinois Grape Growers & Vineyards Association Bottling conference: “How to increase retail sales with wine label design”
February 1, 2014: Illinois Grape Growers & Vineyards Association winter conference: 3 hour interactive workshop on “How to create your Brand + digital strategy + packaging”
Summer, 2014: EG Radio marketing webinar series: “Building an unforgettable brand” + “Top 10 website strategies to get more business”
January 25, 2014: Full day Alpaca Digital Marketing Workshop: “Building an unforgettable brand” + “Digital Marketing basics” + “Top 10 website strategies to get more business”
January 15, 2014: Branding expert on the Small Business Roundtable at St. Louis Small Business Expo