Be Unforgettable
Sell More Wine
Hello. I'm Rebecca.
I’m the Professor of Wine Design. I help wineries stop guessing and start selling—whether I design it for you, or teach you how to do it yourself.
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Trusted By
How I Help Wineries Grow
Custom Packaging
Unforgettable labels that win the shelf.
Web Design
DTC-focused sites that convert traffic to club members.
Wine Marketing Courses
Train your team to master email & social sales.
Brand Strategy
Finding your unique voice in a crowded market.
The Bauerhaus Method
The Bauerhaus Brand & Marketing Map, our signature customer journey development process, helps companies identify and understand their customer so they can implement effective branding and marketing strategies towards them. This process, rooted in collaboration with your brand, is used to help identify goals and the subsequent steps needed to reach each milestone.
The finished Bauerhaus Brand & Marketing Map will help guide you on how to bring more of your target audience to the information you want them to receive. Mapping out your customer’s journey ensures we’re creating designs that aren’t just beautiful — but also effective.
From the Lab
The Bauerhaus Academy
Two ways for you & your team to learn:
Digital Wine Marketing
The Masterclass
Stop boosting random posts and start building a D2C machine. Join the waitlist for the next session.
Sell More Wine
The Email Course
The free 7-part email series covers branding, social media, marketing and more!
From the Professor's Desk
Is Your Winery Ready for Spring? The 8-Week Digital Wine Marketing Checklist
For many winery owners, Spring brings a mix of excitement and panic. The vines are waking up, the weather is warming, and soon, the customers will follow. But here is the hard question: Do you have a plan to fill your tasting room, or are you just hoping for the best? Successful seasons don’t happen …
Continue reading… “Is Your Winery Ready for Spring? The 8-Week Digital Wine Marketing Checklist”
What Belongs on a Winery Website: The 2026 Essentials
If you have read my recent blog, you know that the digital landscape is shifting. We’ve talked about how to show up in AI search, but today we need to look at the foundation of that strategy: Your Website. Your website is one of your most important marketing tools and is often the very first …
Continue reading… “What Belongs on a Winery Website: The 2026 Essentials”
Rank Higher: The AI-Powered Blueprint for Wineries (Drive Tasting Room Traffic with AI)
The world of search is changing fast, and Artificial Intelligence (AI) is now the gatekeeper to visibility. For wineries and wine associations—whose success hinges on the Direct-to-Consumer (D2C) tasting room experience—this means your traditional SEO playbook must evolve to also include AI Overviews that prioritizing local relevance, trust, and comprehensive answers about experiences. To ensure …
Elevating a Regional Brand: A Case Study with the Iowa Wine Association
At Bauerhaus Design, we believe a strong brand is built on a foundation of strategy and heart. When we began working with the Iowa Wine Association in 2023, our goal was to help them grow their audience and elevate their reputation as a premier wine region. This collaboration has led to some remarkable results, proving …
Continue reading… “Elevating a Regional Brand: A Case Study with the Iowa Wine Association”
Uncorking Success: Positioning, Branding, and Marketing for Your Wine Brand
Ever wonder what truly makes a wine brand pop? It’s more than just a great vintage! To build a winery that resonates and thrives, you need to master an essential trio: Positioning, Branding, and Marketing. While often confused, each plays a distinct and vital role in captivating your audience. What’s the Difference? Let’s uncork the …
Continue reading… “Uncorking Success: Positioning, Branding, and Marketing for Your Wine Brand”
Why your Winery should have a Wine Club
Tired of one-time sales and looking for a way to build lasting customer relationships? A thriving wine club can be the key to unlocking sustainable growth for your winery. It’s not just about selling more wine; it’s about creating a community of loyal brand advocates. This blog post, based on a presentation I gave to …
Notes from the Class
I was apprehensive of the entire process of working on our brand. I had no idea what to expect, but it really flowed smoothly. Rebecca walked us through the steps and gave us the answers we needed when we didn't even know what questions to ask.
The Digital Marketing Course is the KEY to helping you better market your product. I know we are all short on time, but this is the most valuable hour of your week for 8 weeks. Hands down. If you want to sell more wine, this is how.