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Ever wonder what truly makes a wine brand pop? It’s more than just a great vintage! To build a winery that resonates and thrives, you need to master an essential trio: Positioning, Branding, and Marketing. While often confused, each plays a distinct and vital role in captivating your audience. What’s the Difference? Let’s uncork the …

Continue reading… “Uncorking Success: Positioning, Branding, and Marketing for Your Wine Brand”

Tired of one-time sales and looking for a way to build lasting customer relationships? A thriving wine club can be the key to unlocking sustainable growth for your winery. It’s not just about selling more wine; it’s about creating a community of loyal brand advocates. This blog post, based on a presentation I gave to …

Continue reading… “Why your Winery should have a Wine Club”

New Featured Project: Custom WordPress Website Development for Living Roots Wine Living Roots Wine originally came to us with a unique request: They already had a design for every single page of their website. They needed a team to convert the design into WordPress so they could integrate with Commerce7. Plus, they had three locations …

Continue reading… “Living Roots Wine Commerce7 WordPress Website Development”

Since November 22, Wicked has reigned supreme as the top-grossing show in the industry, raking in nearly $300 million. Everywhere you turn, from online to in-store, Wicked is impossible to miss. What can we, as wine marketers, learn from their Branding & Marketing? Unforgettable Branding: A Strong Visual Identity: Wicked’s iconic logo and bold color …

Continue reading… “How to Make Your Winery a Hit: Lessons from Wicked”

The Olympics have come to a close, and while we’re sad to see them go, they leave behind a treasure trove of memories and – believe it or not – valuable lessons for the wine industry! Celebrating the Games: A Fan’s Perspective At our household, we were glued to the action, especially loved the world …

Continue reading… “The Olympics Wrap Up: Wine Marketing Lessons From the Games”

In June, Silicon Valley Bank, released their annual Direct-to-Consumer Wine Survey Report. Have you watched the video or read the report? If not, head over to their website. This year the report was more uplifting than years past. Winery visitation is on an upward trend. Wineries selling wine at a premium price – $30 – …

Continue reading… “Unlocking Growth: Key Takeaways from the 2024 D2C Wine Survey”