Blog
Rank Higher: The AI-Powered Blueprint for Wineries (Drive Tasting Room Traffic with AI)
The world of search is changing fast, and Artificial Intelligence (AI) is now the gatekeeper to visibility. For wineries and wine associations—whose success hinges on the Direct-to-Consumer (D2C) tasting room experience—this means your traditional SEO playbook must evolve to also include AI Overviews that prioritizing local relevance, trust, and comprehensive answers about experiences. To ensure …
Elevating a Regional Brand: A Case Study with the Iowa Wine Association
At Bauerhaus Design, we believe a strong brand is built on a foundation of strategy and heart. When we began working with the Iowa Wine Association in 2023, our goal was to help them grow their audience and elevate their reputation as a premier wine region. This collaboration has led to some remarkable results, proving …
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Uncorking Success: Positioning, Branding, and Marketing for Your Wine Brand
Ever wonder what truly makes a wine brand pop? It’s more than just a great vintage! To build a winery that resonates and thrives, you need to master an essential trio: Positioning, Branding, and Marketing. While often confused, each plays a distinct and vital role in captivating your audience. What’s the Difference? Let’s uncork the …
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Why your Winery should have a Wine Club
Tired of one-time sales and looking for a way to build lasting customer relationships? A thriving wine club can be the key to unlocking sustainable growth for your winery. It’s not just about selling more wine; it’s about creating a community of loyal brand advocates. This blog post, based on a presentation I gave to …
How to Make Your Winery a Hit: Lessons from Wicked
Since November 22, Wicked has reigned supreme as the top-grossing show in the industry, raking in nearly $300 million. Everywhere you turn, from online to in-store, Wicked is impossible to miss. What can we, as wine marketers, learn from their Branding & Marketing? Unforgettable Branding: A Strong Visual Identity: Wicked’s iconic logo and bold color …
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The Olympics Wrap Up: Wine Marketing Lessons From the Games
The Olympics have come to a close, and while we’re sad to see them go, they leave behind a treasure trove of memories and – believe it or not – valuable lessons for the wine industry! Celebrating the Games: A Fan’s Perspective At our household, we were glued to the action, especially loved the world …
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