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Every wine region should be promoting a month dedicated to their wine! This helps the state or region as a whole build awareness as a unified brand. It helps educate wine consumers on the grape varietals you focus on, type of wine, what your region looks like, and how you are different. This is the …

Continue reading… “Does your Wine Association Have a Month Dedicated to Wine?”

Understanding the Importance of Targeting Picking a target market is essential for any business, but it’s especially crucial for wine brands. With so many wine options available, consumers are looking for brands that speak directly to them and their preferences. By identifying and targeting a specific market, you can create a brand identity that resonates …

Continue reading… “Why Picking a Target Market is Essential for Your Wine Brand’s Success”

This is the million dollar question: what wine label design will represent your brand, increase sales, and show a high perceived value? At retail customers are faced with the wine aisle of thousands of bottles. According to Nielsen, “Package design reaches 100% of likely buyers at the first moment of truth where 50-80% of purchase …

Continue reading… “What type of label design represents your brand?”

How can your wine label stand out from other wine brands both in the tasting and store shelves? Packaging design is made up of many elements. How do you decide which to include on your wine label design? In our first blog in this series, “Why is wine label design so important?” we talked about …

Continue reading… “Top elements of a strong wine label design”

Is your wine label helping or hurting your brand? I was at a wine conference earlier this year and a presenter mentioned to the whole conference that this region had very high-quality wine, but the labels needed improvement. When the second presenter mentioned it you could hear the rumblings that their wine labels are different …

Continue reading… “Why is wine label design important?”

Wine association branding is essential to establish your region as a leader in the industry. We talk a lot about branding when it comes to wine labels, but what about your wine association? Does it have a consistent image that is easily recognized from the surrounding states or associations? Think about this fact: Our senses …

Continue reading… “Is your wine association consistent with branding?”