The Problem

Winery Owners are Very Busy!
You don’t have time for generic marketing theory.

You wear 10 different hats every day:
Vineyard, tasting room, events, inventory and you need a marketing plan that actually moves cases, not just ideas.

The Solution

Why This Workshop is Different: Most marketing courses are too broad. This program is built specifically for the wine industry.

It’s Industry Specific

We don't talk about "generic business." We talk about wine drinkers, club retention, and tasting room traffic.

It’s "Non-Techy" Friendly

“What started out as a little overwhelming turned into ‘I should be doing that and I can do that!’”

– Rustic River Winery

It’s Action-Oriented

You won't just learn; YOU’LL BUILD. By the end of 8 weeks, your new marketing machine will be running.

The Solution

Why This Workshop is Different: Most marketing courses are too broad. This program is built specifically for the wine industry.

It’s Industry Specific

We don't talk about "generic business." We talk about wine drinkers, club retention, and tasting room traffic.

It’s "Non-Techy" Friendly

“What started out as a little overwhelming turned into ‘I should be doing that and I can do that!’”

– Rustic River Winery

It’s Action-Oriented

You won't just learn; YOU’LL BUILD. By the end of 8 weeks, your new marketing machine will be running.

What You Will Build in 8 Weeks

This is a workshop, not a lecture. Every week includes practical assignments, building on the previous work. You should have access to your website, Google Business Profile, social media channels, and an email marketing platform like Mailchimp.

You will create customer surveys, develop a strategy based on feedback and research, and apply new tactics to your existing digital platforms. By the end of the course, they won’t just have a plan; you will have already begun putting it into action.

“The course helped take the mystery out of using AI as a helper… not something to be intimidated by.”
-Oscar Carl Vineyard

Week 1: The Foundation

Defining your specific target audience & wine drinker.

Week 2: Define your Brand

What makes your brand different?

Week 3: Awareness

Optimizing Google Business, Social, and Travel profiles so new customers find you.

Week 4: Consideration

Website essentials and how to show up in AI searches.

Week 5: Decision: Email Marketing

Setting up Email Automation that sells for you while you sleep & tips for better Email Marketing.

Week 6: Social Media

Mastering the Facebook & Instagram cycle: Like, Know, Trust, and Buy.

Week 7: Loyalty

Loyalty programs like Wine clubs: how to set up and grow

Week 8: Student Presentations

Community

You Don’t Have to Do Marketing Alone.

Each class has a private Facebook Group to network, Ask questions, and Collaborate with other winery owners facing the exact same challenges as you.

How it Works

  • Format: Weekly 1-hour Zoom meetings (Recorded for replay).

  • Structure: 30-min expert presentation / 30-min Q&A and coaching.

  • Prerequisites: You just need access to your social channels, an email platform, and a willingness to do the work!

  • Class Size: Limited to ensure personalized feedback.

“This is the perfect course to collaborate with other wineries… It is fantastic to have a marketing class tailored to winery specific goals.” – Wide River Winery

Private Group
Private Group
Weekly Zoom Calls
Weekly Zoom Calls
Hands-on Coaching
Hands-on Coaching
Becca Ritz

Becca Ritz

Bauerhaus Design

“Becca specializes in branding and marketing specifically for the wine industry. She understands the unique challenges small wineries face and teaches strategies that work for your region and your customers.”

— Wide River Winery

Part of a Wine Association or Trail?

Unlock Group Savings for Your Members.

Interested in Association rates? I offer special pricing packages for groups of 10 or more wineries. Contact me at [email protected] directly to discuss pricing for your group.

Join the waitlist today and get the FREE "AI for Wineries" Cheat Sheet

Learn how to use AI to write social captions, emails, and marketing strategy in seconds—not hours.

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“I highly recommend this course to all wineries — whether you're just starting to build a marketing program or already have one in place.” – Olathea Creek Vineyard & Winery