Last month one of the projects I designed was a logo for hollajane photography. Hollie, the owner, requested a fun, bright and swirly logo. Her target market includes families, babies, engaged couples and pets. I really wanted to convey the personality of the owner – she is a very fun and happy woman, who loves color. Of the logo ideas that I presented, this one was the first one I sketched & designed. While I created other logo options, my eye kept coming back to this one – as it kept screaming “this is so Hollie!” I was very happy to find out that the client’s immediate first choice was this one as well.