Fukutaro: Launching a food brand in the U.S.

Fukutaro entered the U.S. market in 2019 at the Saratoga Wine and Food Festival. To launch the brand Knowledge Corporation Index, a marketing company who assists Japanese clients in entering the U.S. market, partnered with Bauerhaus to create a website, Facebook page, Instagram account, and provided content marketing. Plus, we currently provide monthly social media posting.

Established in 1909, Yamaguchi Aburaya Fukutaro began as a cooking oil merchant and grew into a general food manufacturer and wholesaler that specializes in spicy cod roe and other mentaiko-related foods.

Located in Fukuoka, a Japanese prefecture known for its culinary delights, they proudly produce over 1,000 food items including oil, sesame oil, rice, frozen food, and condiments. Their extensive range of delicious products is perfect for both home and professional use.

Fukutaro is planning on launching in New York City in the Fall of 2019.