In 2018 Bauerhaus worked with the Illinois and Grape Growers Vintners Alliance (IGGVA) Board on several projects.

Bauerhaus created a comprehensive marketing plan for the IGGVA, plus provided a promotional plan for a new program, called the Illinois Rosé project.

Through a state-wide qualification process, wineries can submit their Rosé to become an official Illinois Rosé. They hired Bauerhaus for naming, logo design, brand standards guide, and bottle necker design.

The final name “Everything’s coming up Rosé in Illinois” was chosen by the board. We then created and presented 3 logo designs. The final logo is modern, fun, and chosen for its appeal to the Millennial Rosé wine drinkers.