Retail in-store promotion

When I worked at Build-A-Bear Workshop in the Creative Department for a year and a half, I designed many different pieces. I did everything from art directing photo shoots to designing hang tags, custom graphic tees, direct mail, window displays, website updates, e-newsletters and seasonal promotions.

One of my favorite pieces from my time there was the spring promotion to hold a contest to design Pawlette’s new outfit. I designed this purse to hold all of the instructions.

BABW purse

View of the inserts inside the open purse:

Design of What shall I wear? paper purse

The inserts for the contest included a fun color wheel and quiz to find your design style:

Retail promotional inserts

The instructional booklet of how to win:

What shall I wear Contest instructions

Inside of What shall I wear Contest instructions

And two practice sheets:

Inside of What shall I wear? Contest instructions