The Grafton Winery & Brewhaus came to Bauerhaus Design, Inc. for a full website and Ecommerce redesign.
They are a full production family owned winery & brewery overlooking the beautiful Mississippi and Illinois Rivers located in historic and scenic Grafton Illinois on the Great River Road National Scenic Byway. They source their grapes from some of the most elite wine regions in the country, including California, Missouri, Michigan and upstate New York. This family owned and operated winery focuses on making every guest feel at home.
Their previous website was functional, but really lacked photos that showed off the beautiful river views from their winery:
Owner, Rebecca Ritz, a wine label designer and website designer, spearheaded the design portion of the new website design. She presented three different website designs to Grafton Winery & Brewhaus. All designs featured photos that showed off their unique location, venue and wine. They ultimately chose the below design, because they loved the full size photos, buttons that highlighted the different facets of their business and an auto updated calendar list of upcoming events.
Here is a breakdown of the key features of the new website:
- Defined goals: Grafton needed a website that easily showed their upcoming events, wine, beer and their unique location with a beautiful river view
- Call to Action: Every website needs to take the customer in mind. What do they want? Grafton shows their live music schedule on the home page, plus an easy to find email sign up form and custom buttons in the header and footer.
- Redesign: All designs presented complimented the existing Grafton Winery & Brewhaus brand with color, fonts and custom artwork.
- It’s responsive: No matter what device you use – smartphone, tablet or desktop – to view the website, the website will adjust to the size of your browser. No more pinching and zooming to try and figure out what that tiny text says.
- Easy to update website: The website is built in the Content Management System (CMS), WordPress, which is super easy to update. There is even a mobile app, where you can type in blog posts from anywhere.
- Check out the live site: www.thegraftonwinery.com
Plus, Bauerhaus Design also provided a custom designed Ecommerce section that integrated with their shopping cart platform: