The monthly marketing membership for independent wineries
Bauerhaus Academy
Get the strategy, resources, and support you need to increase your sales—inside a private community built exclusively for independent wineries, at a price every winery can afford.
It is time to break out of the silo.
One of the biggest challenges of running an independent winery is feeling like you have to figure it all out on your own.
You are constantly brainstorming marketing ideas, wondering what actually works, and trying to keep your digital presence running while managing a hundred other tasks.
If you have ever taken my 8-week Digital Marketing Workshop, you know learning the strategy is only half the benefit. The other half? Learning directly from each other.
I started dreaming: what if there was a platform that broke down those silos and helped wineries grow together? That is exactly why the Bauerhaus Academy was built.
Rebecca Ritz
Professor of Wine DesignEverything you need to keep your marketing engine running.
Live monthly strategy webinars
Deep-dive training focused on a timely marketing theme, followed by open Q&A to troubleshoot your winery’s unique challenges.
Monthly challenges
Focused, actionable tasks tied to each month’s theme—so your best ideas make it out of the notebook and into the world.
The Swipe File resource library
Each month, new swipe files are added based on that month's theme, including copy-and-paste email, social, and website templates. (First month is the Holiday Upsell Kit!)
The private community hub
Ask questions, share your weekly wins, and build relationships with independent winery owners across the country.
Choose the perfect tier for your winery’s growth.
No two wineries are at the exact same stage. Start with the level of support that meets you where you are now.
Build consistency
Spark
or $500 / year (2 months free!)
For wineries ready to keep their marketing engine running at a price everyone can afford.
- Live monthly strategy webinars
- Monthly challenges
- Swipe File library (First month is the Holiday Upsell Kit!)
- A private community of other wineries
Get expert feedback
Build
or $1,250 / year (2 months free!)
For the owner who wants expert eyes on their marketing assets every single month.
- Everything included in Spark
- One Comprehensive Website Audit
- One marketing or design asset reviewed each month by Becca (via video or email)
Scale strategically
Scale
or $5,000 / year (2 months free!)
For the winery ready to scale with high-level, Chief Marketing Officer guidance.
- Everything included in Spark & Build
- Direct 1:1 monthly Zoom call with Becca
- 90-Day Digital Footprint Audit
- Help creating your Annual Marketing Plan
Simple monthly membership. Choose the support level that fits your winery. Cancel anytime.
Part of a wine association or trail?
Offer Academy access as a built-in perk for your member wineries.
Looking to increase the value of your association's membership? I offer special group packages for 10 or more wineries so you can provide top-tier marketing support directly to your members. Contact me at [email protected] directly to discuss pricing for your group.
Join early. Start with an advantage.
Enroll during the launch window to unlock exclusive support designed to strengthen your Q4 sales.
Bonus 01 · Free until November 22
The Holiday Upsell Kit
Stop discounting your wine and start increasing your average order value. Includes job-based bundle blueprints, tasting room upsell scripts, e-commerce tweaks, and a late-season pivot strategy.
Bonus 02 · Strictly limited to 10 spots
The Founders Bonus
The first 10 members receive a complimentary 15-minute 1:1 Website & Offer Strategy Call to remove friction from your digital storefront and holiday offers.
What winery owners say.
“Becca specializes in branding and marketing specifically for the wine industry. She understands the unique challenges small wineries face and teaches strategies that work for your region and your customers.”
“The Digital Marketing Course is the KEY to helping you better market your product. I know we are all short on time, but this is the most valuable hour of your week for 8 weeks. Hands down. If you want to sell more wine, this is how.”
Frequently Asked Questions
Everything you need to know before choosing your Academy membership.
I am drowning in Q4 chaos; do I really have time for this right now?
Yes! Your only focus right now is the Holiday Upsell Kit, which is built for rapid deployment. The lessons are short, and the templates are copy-and-paste so you can launch your Q4 bundles immediately. The official 12-month Academy curriculum does not kick off until December 15, giving you time to breathe.
Am I locked into a long-term contract?
No. The Bauerhaus Academy is a month-to-month membership. You can upgrade, downgrade, or cancel your tier at any time directly within your account settings.
I run a small boutique winery. Is this just for massive operations?
Not at all. The $50/month Spark tier was built specifically so smaller, independent wineries can access top-tier strategy, templates, and a supportive community without breaking the bank.
Can my tasting room manager or marketing assistant use this?
Yes. If your team just needs to log in to watch a training video or download a resource, they are welcome to use your login. However, if you want your manager to have their own profile to ask questions, receive notifications, and get direct replies in the community, they should enroll in their own membership.
If I join now, will my monthly rate go up next year?
No. When you join during this launch window, you are locking in this foundational pricing for as long as you remain an active member. Your rate will never increase, even when the price goes up for future members.
How do I get feedback on my specific marketing?
Everyone is encouraged to ask questions and get group feedback during our live strategy webinars. If you want direct, personalized feedback on your specific assets (like a website page, email draft, or ad copy), the Build and Scale tiers allow you to submit assets to Becca for customized monthly reviews.
I am just starting to plan my winery. Is this only for established businesses?
Not at all. Joining the Spark tier early gives you the exact blueprint and community support you need to launch correctly, helping you avoid the costly marketing mistakes that new owners often make.
I already took your 8-Week Digital Marketing Workshop. How is this different?
The workshop gave you the foundational framework, but the Academy is where we execute it together month after month. You get ongoing live strategy sessions, freshly updated templates, and a national network of peers to bounce ideas off of as the industry evolves.
What if I can't make the live monthly strategy webinars?
Everything is hosted inside our private, easy-to-use Mighty Networks community. If you miss a live session, the recording is immediately uploaded to your library so you can watch it whenever it fits your schedule.
How do I cancel my membership?
You can cancel any time. Sign in to your Bauerhaus Academy account, go to Personal Settings > Plans and Access, find your active subscription and click Cancel Subscription. You'll keep access until the end of your current billing period, and you won't be charged again after that.
Your next season starts here
Ready to grow your winery together?
Join the community now and build a more consistent, strategic marketing practice—one month at a time.