Posting events and specials and not getting many likes or engagements on social media? Wine & spirit brands often ask me how they can make social media useful for their business. This is what I share . . .
The biggest eye opener for my clients is the 80/20 rule in social media marketing. Out of every 10 posts or tweets, 8 of them should provide value, and only 2 of them should be sales or advertising related.
How do you provide value?
Provide your customers content that does the following:
- Inform
- Inspire
- Entertain
- Engage
Want more details?
I was interviewed for The Grapevine Magazine to talk about social media and marketing in the winery. In this article, I detail the anatomy of a successful social media post, recommended a few clients as examples and also provide 5 other tips to help your brand rock on social media!
Want examples? Join me at the #TWGGA17 conference
I’m presenting Content Marketing for Wineries: Create, Share and Engage with Your Customers at the Texas Wine & Grape Growers Association’s 2017 Annual Conference & Trade Show. My session is scheduled for Thursday, February 16 at 2:15 pm. You also can stop by our Bauerhaus Design booth #205. I’d love to meet you in person!