Join me February 18 – 20, 2016 at booth # 316 during the Annual Texas Wine and Grape Growers Association Conference and Trade Show in Frisco, TX. Check out a sneak peak below of two projects we will be showcasing at our booth. Stop by and sign up for our free 7 week email series or go here: Sell More Wine Plus, join me as I present a Case Study: How Six Brands Target Six Different Wine Consumers. Who is your target market? This session will explore why “all wine drinkers” isn’t a good answer. We will discuss the 6 different types of wine drinkers and provide real world examples of how 6 different wine brands reach and motivate each market segment. You will learn which aspects of wine labels, websites, and social media appeal to each group. The primary objective is to help you identify which segment of wine drinkers is your ideal consumer, and provide inspiration for strategies that could appeal to your niche.