When I worked at Build-A-Bear Workshop in the Creative Department for a year and a half, I designed many different pieces. I did everything from art directing photo shoots to designing hang tags, custom graphic tees, direct mail, window displays, website updates, e-newsletters and seasonal promotions.

One of my favorite pieces from my time there was the spring promotion to hold a contest to design Pawlette’s new outfit. I designed this purse to hold all of the instructions.

View of the inserts inside the open purse:

The inserts for the contest included a fun color wheel and quiz to find your design style:

The instructional booklet of how to win:

And two practice sheets: