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Tag: online sales

Posted on May 6, 2020May 12, 2020

5 ways to increase your online sales

Now that selling your products online is not just smart and efficient, but also crucial for your bottom line, you’re probably wondering what you can do to increase those sales quickly and effectively. There are many tactical, straight-forward and creative ways to boost e-commerce. And the best
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Earlier this year our client Bingham Family Vineya
Earlier this year our client Bingham Family Vineyard (we did the original logo and labels) launched a new CBD line. Check them out at @binghamfamilyorganics on Instagram!⁠ ⁠ We were thrilled to help create the Bingham Organics logo and packaging.⁠ ⁠ Bingham Family Vineyard knew we were up for the task and we're happy to bring their visions to life. ⁠ ⁠ For decades, the Bingham family has mastered farming the Texas High Plains. Historically dominated by cotton and wheat production, the Texas High Plains AVA region has recently produced nationally acclaimed wine products.⁠ ⁠ It turns out that the area is also primed for organic cannabis farming as well. We are now bringing our history, passion, and skills into the cannabis industry. Multigenerational knowledge of the plants and the land allows us to deliver the highest-quality, safe, 100% organic hemp CBD products to our valued customers.⁠ ⁠ Interested in logo and packaging design? Schedule a discovery call with us at https://bit.ly/3sMt1lb

Struggling to navigate through your marketing stra
Struggling to navigate through your marketing strategies? ⁠ ⁠ As we transition to the fall, you're gonna want to be ready for Black Friday and future holiday content.⁠ ⁠ Guess what?! We recently launched one-on-one monthly brand and marketing strategy calls. ⁠ ⁠ Spots are filling up fast. Make sure to grab your spot at https://bit.ly/3sMt1lb today.⁠ ⁠ This photo is from a trip earlier this summer when we visited Hungry Horse Dam in the Rocky Mountains of northwest Montana!

Have you crafted post-pandemic marketing strategie
Have you crafted post-pandemic marketing strategies yet?⁠ ⁠ The pandemic forced many to stay at home, which spiked online shopping with limited interaction.⁠ ⁠ According to a Stackla study of 2,042 consumers across the U.S., UK and Australia, it’s clear that consumers crave more personalized and authentic shopping experiences. ⁠ ⁠ As analysts take a look back at the data across over the past year, consumer shopping habits have changed drastically. The ways in which consumers around the world shop and interact with brands will forever be changed. ⁠ ⁠ If you need help growing your business, picking a target market, or figuring out which marketing tools will work for you, sign up for a monthly marketing session. ⁠ ⁠ We proudly offer one-on-one monthly brand and marketing strategy calls. Currently, we have 5 spots available and would love for you to join me at https://bit.ly/3sMt1lb.

Guess what?! The pandemic has spiked a massive inc
Guess what?! The pandemic has spiked a massive increase in online wine sales for some stores 🍷⁠ ⁠ Yup, that's right! ⁠ ⁠ According to Gary Fisch of Gary's Wine & Marketplace, who operates stores in New Jersey and Napa Valley, noted that "We went from 2,000 mobile app users to over 30,000 in two weeks in 2020. Millennials -- who made up 44% of our new customers in 2020 -- are much more likely to use their app to make a purchase."⁠ ⁠ If you're not selling your wine online, you should highly consider it! You could be missing out on a ton of sales. ⁠ ⁠ Have you purchased wine online? Share in the comments! 👇

This month's client feature goes to Illinois Wine'
This month's client feature goes to Illinois Wine's Vintage Illinois Event Festival! ⁠ ⁠ The website needed an update before this year's big celebration and we're so excited that we were able to bring our clients' visions to life. ⁠ ⁠ The old website was very dark and used a very old theme where you had to update code to make changes. Eek! ⁠ ⁠ We updated the colors to be brighter and better align with the Illinois Wine brand. And we updated to a new theme, so the client can make changes easily. ⁠ ⁠ Plus, we are promoting ticket sales for this event for Illinois Wine with Facebook and Instagram ads.⁠ ⁠ Want to attend this outdoor wine festival in Utica, Illinois? More details at https://bit.ly/3iQWarp!⁠ ⁠ What do you think? Comment below.

At Bauerhaus, we proudly offer Monthly Retainer pa
At Bauerhaus, we proudly offer Monthly Retainer packages to empower our clients to build a strong online presence. ⁠ ⁠ Did you know that we offer monthly digital marketing and design packages?⁠ ⁠ Yep, that's right. Bauerhaus is not just a service provider, but a partner. We want to work with you towards a bigger goal – not just produce a logo or label or website.⁠ ⁠ Need support building out your 2021 marketing strategy? We specialize in bridging the gap between branding, marketing, websites, and tactical implementation. ⁠ ⁠ We work closely with direct-to-consumer brands to develop and put into play effective marketing strategies that live up to the modern-day. Marketing is ever-changing, but we're ready to help you thrive through the new trends. ⁠ ⁠ Take the initiative and book a free discovery call with us at https://bit.ly/3sMt1lb!

Do you know how to capture first-time website visi
Do you know how to capture first-time website visitors?⁠ ⁠ If you don't, you better watch out! Users actually often leave website pages in 10–20 seconds.⁠ ⁠ The average page visit lasts a little under a minute.⁠ ⁠ That means you only have a short period of time to catch their attention. ⁠ ⁠ However, website pages that have a clear value proposition can hold people's attention for much longer. ⁠ ⁠ The goal is to clearly communicate your value proposition within 10 seconds. ⁠ ⁠ You can do this through storytelling. ⁠ ⁠ Share your brand story and explain how it's different than others. A recent study from Neil Patel found that 94% of first impressions are design-related.⁠ ⁠ Check out one of our previous clients, Zion. We designed and wrote the headline for Zion's website!⁠ ⁠ Want to learn about branding, social media, marketing, SEO, Pay per click, and more? Check out our Sell More Wine Marketing Course for FREE and sign up at https://bit.ly/2QOHoHs today!

Throwback to kayaking on Lake Macdonald during my
Throwback to kayaking on Lake Macdonald during my parents' 50th wedding anniversary vacation to Glacier National Park! ⁠ ⁠ The mountains were absolutely beautiful. 🏔⁠ ⁠ My daughter and I got the chance to share a kayak and paddle together. ⁠ ⁠ Got any fun summer plans? I'd love to hear them in the comments.

No matter the athlete or influencer, successful ad
No matter the athlete or influencer, successful ad campaigns and posts during the Olympics or otherwise—have three key things in common: they know their target audience, they keep it personal, and they’re present across all of the touchpoints.⁠ ⁠ Check out a few of my favorites that keep it real on social media at all times! @allysonfelix @simonebiles @aprilrossbeach @alixklineman⁠ ⁠ Are you an Olympic fan? Drop a 'yes' in the comments if you are.

How do you target your wine consumer with the new
How do you target your wine consumer with the new privacy options?⁠ ⁠ We have a client that we do Facebook ads for and the other day we were talking about Apple's new privacy options and how we can still run digital ads. ⁠ ⁠ Wondering what the new Apple privacy options entail?⁠ ⁠ New privacy options are expected to make it more difficult for marketers to target and track consumers. It's only getting harder and harder here on out.⁠ ⁠ Aaand... Google is moving away from cookies, which means again email is king!⁠ ⁠ Ready to leverage social media ads and produce email lead generation strategies confidently? Book a free discovery call at https://bit.ly/3sMt1lb!

Do you know what the Pantone Color of the Year is
Do you know what the Pantone Color of the Year is for 2021?⁠ ⁠ It's PMS Solid Coated Cool Gray 7C & PMS 106 C. The perfect pairing and often said, "A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting." ⁠ ⁠ These two independent colors highlight how different elements come together to support one another. They best express the mood for Pantone Color of the Year 2021 as we all have endured a lot of change in the past year. ⁠ ⁠ The pairing offers practicality and a rock-solid style while still containing warming and optimistic tones. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.⁠ ⁠ What is the meaning behind it? ⁠ ⁠ For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.⁠ ⁠ Comment below what you think of it! ⁠ ⁠ Photo Credit: Pantone

Cheers to summer! 🥂 ⁠
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We proudly designed
Cheers to summer! 🥂 ⁠ ⁠ We proudly designed these beautiful Muddy Arch tent and wine glasses!⁠ ⁠ With changes in the weather come more opportunities to give your marketing strategy a boost and use a seasonal hook to promote your business.⁠ ⁠ Get excited to learn 5 ways to embrace summertime in your DTC marketing strategies.⁠ ⁠ 1. Use campaigns showcasing groups of people together. It's all about creating experiences with people and getting to have that one-on-one interaction in person that many had to live without during the pandemic.⁠ ⁠ 2. Resume in-person events (with some caution). ⁠ ⁠ 3. Incorporate travel and experiences. People will want to spend their money on experiences and are willing to invest to have a getaway.⁠ ⁠ 4. Leverage social media. As many people have been introduced to the online world, your brand should capitalize on more of your target audience via platforms like Instagram, Facebook, TikTok, etc. ⁠ ⁠ 5. Offer giveaways, contests, or fun incentives for customers to engage with your brand. ⁠ ⁠ Need help with your DTC marketing? Book a discovery call with Founder and Creative Director, Rebecca Ritz at https://bit.ly/3sMt1lb today!⁠ ⁠ 📸 Credit: @muddyarch

Check it out! The SCCTD Summer Riding Program's br
Check it out! The SCCTD Summer Riding Program's branding is officially on a billboard! 😎⁠ ⁠ This project was so much fun to work on and it can't get much better than to #Getoutside during the summer! ⁠ ⁠ The SCCTD Summer Riding Program's project included a variety of marketing collateral such as the event name, billboard, bus shelter ad, web graphics, and so much more. 🚲 ⁠ ⁠ Got an upcoming event idea that needs branding? ⁠ ⁠ Schedule a discovery call with us at https://bit.ly/3sMt1lb for event naming, logo, and marketing collateral creation.

Calling all virtual event lovers! ⁠
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Guess wh
Calling all virtual event lovers! ⁠ ⁠ Guess what? It's lookin' like virtual events are set to grow in popularity post-pandemic. ⁠ ⁠ Ever since the COVID-19 pandemic led to the shut down of physical events around the world, we've all been living through digital screens. ⁠ ⁠ According to a recent study by LinkedIn, 45% of future B2B events will be completely virtual. As many businesses have had to shift to the digital world, there has been a realization that staying partially virtual has a variety of benefits. Some employees have completely acclimated and budgets for virtual events are expected to be 3x more than physical ones in the next 12 months! ⁠ ⁠ Businesses are ready to pay extra than they normally would for physical events because they’re pandemic-proof, cost-effective and they give global access to content without travel.⁠ ⁠ Plus, the research also finds that a third of event budgets (29%) will be spent on virtual platforms in 2021.⁠ ⁠ Ready to learn more? Check out this article https://bit.ly/3drf3iR!

Guess what? A little bird told me LaNoue DuBois Wi
Guess what? A little bird told me LaNoue DuBois Winery is officially open for business in Montrose, Colorado! ✨⁠ ⁠ LaNoue DuBois' labels are accented with a gorgeous drawing of a mountain range: designed by Bauerhaus with the mountains seen from their tasting room in mind, and I hand drew them to perfectly capture the mountains' shapes. ⁠ ⁠ It's the little things that make branding special. ⁠ ⁠ Pay them a visit or check them out at 👉 @lanouedubois ⁠ 📸 Credit: @lanouedubois

This summer we celebrated my parents' 50th wedding
This summer we celebrated my parents' 50th wedding anniversary by going to Glacier National Park. There were breathtaking views!⁠ ⁠ We hiked, kayaked, floated, and went horseback riding! It was a great trip to get back to nature and spend time with family.⁠ ⁠ What do you like to do to relax & reset?⁠ ⁠ Share with me in the comments below👇

Is your business on fire 🔥 right now? ⁠
⁠
A
Is your business on fire 🔥 right now? ⁠ ⁠ As the pandemic has brought on a variety of challenges, many businesses have reaped some benefits. While more people are home and on social media platforms, there has been plenty of opportunities for business to thrive with promoting their products and/or services online. ⁠ ⁠ Even through struggles, you may find that your business is on fire with sales and conversions right now. Telling your brand's story consistently is key to achieving goals for your business. Every human being has a unique story, just like every business has a unique story. Are you telling your unique brand story online?⁠ ⁠ Here are a couple of fun little tests you can do to critique whether or not you have a strong brand. ⁠ ⁠ 1. Cover up your logo on your website, ads, and print collateral. Now look at your materials. Without your logo, can you see a defining design and message that separates you from your competitors? Or do you look like your competitors?⁠ ⁠ 2. Ask people at your company and people that are walking by your place of business what your company does. If they can’t answer that question, you need to solidify your brand position.⁠ ⁠ Our monthly digital marketing packages are built to hit your goals, whether they are to increase in-store sales, online sales, increase brand awareness, or to drive traffic to your website.⁠ ⁠ Interested in building a strong brand foundation to boost sales? Schedule a discovery call with us at https://bit.ly/3sMt1lb!

This month we are proudly featuring SCCTD Summer R
This month we are proudly featuring SCCTD Summer Riding Program's branding! 🚲⁠ ⁠ We love that this project aligns with our mission to get more people outside! #Getoutside ☀️⁠ ⁠ After submitting an RFP, we were selected for the 2021 MetroBikeLink Summer Riding campaign from a pool of six proposals – evaluated based on the following established criteria:⁠ ⁠ - Qualifications of person/firm conducting the work⁠ - Proposal Quality⁠ - Product samples – samples provided and/or on the firm website need to be relevant to work being asked to be completed.⁠ ⁠ The SCCTD Summer Riding Program's project included:⁠ - Headline, Event name, Event Logo, and Poster Design⁠ - Billboard⁠ - Bus Shelter Ad⁠ - MetroLink Windscreen⁠ - Two Print Advertisements in Various Sizes (2)⁠ - Mileage Tracking booklet⁠ - Web Graphics⁠ ⁠ You can check out the full project launch here: https://bit.ly/35xgWGu!⁠ ⁠ Have an upcoming event idea that needs branding? Schedule a discovery call with us at https://bit.ly/3sMt1lb for event naming, logo, and marketing collateral creation.

Get excited! I'm co-leading the Women of the Vine
Get excited! I'm co-leading the Women of the Vine & Spirits, Entrepreneurs | Women-Owned Group Live Chat event on 24 Jun 2021 at 11:00am - 12:00pm PDT! 🥂⁠ ⁠ Are you an entrepreneur? A women-owned business? Join Amy Gardner, President, The Right People for the Job, and Rebecca Ritz, Founder & Designer, Bauerhaus Design, Inc. in an interactive live conversation! Get the chance to connect and discuss what we are planning to do with our workforces, how we have transitioned our work models in the past year as well as what's working and what's not.⁠ ⁠ Come prepared to participate in the dialog. We want to hear your story. How have your protocols changed? What did you learn over the past 14 months? Are you going back to the way you worked pre-pandemic, or have you shifted to an entirely new model? ⁠ ⁠ Let’s connect and share what is working and explore the pain points together. We have no doubt if you have a question, someone has the answer. Join us! @winetalent⁠ ⁠ Who Should Attend:⁠ - Solopreneurs⁠ - Entrepreneurs⁠ - Women owners⁠ - Female leaders⁠ ⁠ Register and learn more about the event at https://bit.ly/3wMiNTj!

I've got a quick question for you: How do you give
I've got a quick question for you: How do you give back? 🤔⁠ ⁠ As a mother and a businesswoman, it's my personal mission is to get more people outside. One way I do this is by being a Girl Scout leader. ⁠ ⁠ I'm my daughter's Girl Scout Troop leader and we always like to end the school year with camp. This year we went to Camp Wartburg, which was started by my Grandma's brother! ⁠ ⁠ My favorite activity was doing a zip line for the first time! There's nothing like trying something new in life. My Aunt Arlene came to visit us at lunch and told us about how when she was 16 she helped build one of the trails and used to be a lifeguard there. Beauty lies in the little things. ⁠ ⁠ Share below what you do to give back!


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