If your customers don’t know who you are and what you’re all about, it doesn’t matter how good your wine is. The biggest mistake we see wineries make is not having a consistent marketing plan. Truly!
Communicating with your biggest fans is really important. They’re the ones who’ll stay loyal and spread the word about your wine. The communication channel will change based on who you’re targeting and the type of winery you own. But regardless of the specifics, you’ve got to talk to your customers. If you don’t know how your customers like to receive info, ask!
Think of marketing as a way to communicate with your customers how they like to be reached and giving them information they want to know.
WHAT PIECE OF MARKETING ARE MANY WINERIES MISSING?
Across all age demographics, do you know the favorite way customers prefer to receive promotional content from brands? 60% of consumers prefer receiving emails about your brand over social media.
Many wineries I talk to say:
“I don’t want to annoy people.” “It’s so corporate!” “Too pushy.”
Sound like something you’ve said about why you’re not emailing your customers? Push these myths out of your mind, because they’re just not true.
When visitors come into your tasting room, you get to have a personal conversation with each guest.
How can you keep having a conversation after they leave? Email marketing.
Ready to keep learning? Read the 3 golden rules to grow your email list here.
Want to set up a free Discovery call to discuss your marketing? Set it up here.