For obvious reasons, many wine brands are venturing into the online space. Whether you’re expanding upon your existing wine club, or just getting started with e-commerce, there are a few steps you can take to not only succeed online, but become an eCommerce power house.
COVID-19 IS KEEPING CONSUMERS HOME, BUT IT DOESN’T MEAN THEY’RE NOT STILL DRINKING WINE AND SPIRITS.
The app-based home delivery service Drizly is seeing increased sales right now, with consumers ordering and stocking up on wine and spirits. And Naked wine club, while not a winery, is excelling with eCommerce through online engagement, packaging with QR codes, and email marketing.
It’s a challenging time, but we must adapt. And through that adapting, you’re actually building out or improving upon a branch of your business.
Your brand has an opportunity to come out of this pandemic fiercer than ever – with a strong online presence, an efficient digital marketing strategy and a lucrative e-commerce platform.
THE KEY: COMING UP WITH YOUR SECRET SAUCE.
On its own, an online store does nothing. After all, if consumers don’t get to your online store, what good is it?
Your secret sauce: eCommerce, email marketing and social media working together to attract customers and make them loyal fans.
Sound familiar? The thing is, a strong digital marketing strategy has always been the key to increasing sales in your business. The difference now is, you’re directly nearly all, if not all, of your marketing efforts towards making sales online.
(What a great opportunity to master your digital marketing.)
Attract, engage, and keep them coming.
Consumers are looking for ways to adapt to this new normal.
Attract customers with a vibrant social media presence. Share entertaining and informational blog posts so people can find you in online searches. (Think about what your customer’s Googling right now). Create Groupons.
Find ways to reach your audience online, and capture their email address with coupon codes or free downloads. This brings us to the second phase: Engage.
Build rapport with your audience by sending out regular email campaigns. Stay top-of-mind and create loyalty by sharing valuable content with your subscribers. Now especially, humans are craving connection, and many of us are going through similar experiences. Connect with your customers regularly through email marketing.
Want some tips on email marketing and growing your list? Read this blog post.
Phase 3: Keep them coming back with stellar customer experience.
Just because your winery’s taken to the Internet doesn’t mean customer service goes out the window. Find ways to stand out with exceptional customer service and create an unforgettable virtual experience for your customers.