Discover how Bauerhaus helped a non-profit navigate and overcome a rebranding challenge from strategy and design to marketing and social media. Rung Boutique is a high-end, non-profit resale store where people can shop and donate. Their mission is to support and empower women and children in the St. Louis area by providing fashionable attire at affordable prices, as well as professional and personal growth opportunities, in a fun, uplifting boutique atmosphere. A significant portion of their net profits goes to the Women’s Foundation of Greater St. Louis and Nurses for Newborns. Rung came to Bauerhaus with a rebranding challenge: how could they best combine their two brands: Rung (women’s clothing and accessories) and Sprung (children and maternity clothing and accessories) into one cohesive brand? They were looking for problem-solving as well as design, marketing, and social media support. Bauerhaus partnered with Rung to plan a rebrand strategy for their new direction. We then provided a new color scheme, website design and development, search engine optimization, a new email template to complement their new website, and copywriting including FAQs and key brand messages. Most importantly, we developed their new brand position and to help them stand out from other resale boutiques. (Learn more about Rung’s website and email redesign projects here.) Once the rebranding was complete, Bauerhaus performed an online brand reputation assessment to identify where business information was incorrect or missing. We identified the top 10 online business review sites where Rung needed to have a presence with a complete and accurate profile including Google, Yelp, and Bing. Then we created or updated their online business listings with the new logo, messages, and images to increase their online brand awareness, improve local search results and Rung’s search engine standing, and boost traffic to their new website. Another component of this comprehensive rebranding project was how to tackle the separate social media accounts for the former individual Rung and Sprung brands. We developed a strategy and executed the plan to merge the accounts under the new Rung Boutique brand without losing any former Sprung fans on their Facebook, Twitter, Instagram, and Pinterest accounts. We then focused on optimizing the newly merged social media accounts to figure out what type of content to post on each channel, and when to post it, to best increase customer engagement and reach. Bauerhaus provided social media management for Rung’s Facebook page, as well as strategic oversight and support for their Twitter, Pinterest, and Instagram accounts. We reviewed analytics to learn about their followers, created a social media marketing schedule best suited to reach their audience on the right day and at the right time, wrote posts on their behalf, and provided a report that summarized performance along with recommendations for 2016. If your winery has a branding or marketing problem, let Bauerhaus help you solve it! Here is what some of our happy clients have to say about what it’s like to work with us.
Rebranding Case Study: Rung Boutique in St. Louis, Missouri
- By bauerhaus—
- December 16, 2015