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Posted on December 4, 2020November 30, 2020

Nerdy Nuts’ Path to Success: 5 Lessons for a B2C Brand

For one tiny peanut butter company, the path to success was fast and furious. What started as a farmer’s market side hustle quickly became a viral trend in large part because of spot-on market research and stellar branding. An article in The Hustle outlined exactly how the couple who founded N
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Posted on July 25, 2019April 14, 2020

Decision Time: How not to lose your potential customers at the last minute

Decision Stage
You’ve gotten your potential customer’s attention, gave them the tools to consider your brand, and now: It’s decision time. We’ve been talking a lot about the customer journey: the way your customers interact with your brand from start to finish. Everything your customer exp
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