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Posted on November 5, 2021

Wondering What to Do When Social Media Disappears?

Team email marketing
On October 4, 2021, Facebook and its subsidiaries (Messenger, Instagram, WhatsApp, Mapillary, and Oculus) became abruptly unavailable across the globe for a significant period of time. Some areas experienced longer downtimes than others, but the average outage lasted six hours. Our Social M
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Posted on January 28, 2010June 28, 2019

How to create a Facebook fan page

(This post is from January 2010) Last week I discussed why your small business should have a Facebook fan page. This week I am going to show you how to make one. But, before you create the fan page, make sure you have a profile yourself. That way once your fan page is live, you can suggest
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  • 2021 Ad Campaigns: Our Top 5 Favorite
  • 5 Tips for Promoting a Wine Club During the Holiday Season
  • Wondering What to Do When Social Media Disappears?

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Have you checked in with your business yet this mo Have you checked in with your business yet this month? Treat it like you would a much-loved friend or relative during the cold winter season... Give it a little extra TLC! Signing up for a monthly retainer package can ensure you're on the right track and help you accelerate towards your next-level goals. A monthly retainer is also the perfect way to consistently discover and implement new ideas on your business journey. Our monthly retainers include a monthly strategy call as well as access to a full suite of marketing services like brand strategy, design, website development and digital marketing. We'd love to meet you and help you uncover your best next step(s)... Book a free discovery call with Rebecca today! https://buff.ly/3qH1iDK #winemarketing #winemarketingservices #winemarketingguru #marketingagency #marketingstrategy #marketingtips
PANTONE describes the 2022 Color of the Year as "A PANTONE describes the 2022 Color of the Year as "A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity." Meet PANTONE 17-3938: Very Peri! Laurie Pressman, VP of the Pantone Color Institute, says, "The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer. Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place." Learn more about Very Peri and the inspiration behind this brand new color at the Pantone website: https://buff.ly/3qHQCEK
Are you a small brand or marketing director who's. Are you a small brand or marketing director who's... ⠀ • Feeling overwhelmed?⠀ • Not sure if you're doing digital marketing right?⠀ • Wanting more sales?⠀ ⠀ Why not partner with Bauerhaus? ⠀ ⠀ We can help you evaluate and revise your strategy, as well as implement the pieces you don't have the time for. We'll steer closer and closer to achieving your bigger goals as we re-evaluate and refine on a monthly basis.⠀ ⠀ Schedule a free call and let us know what we can take on to ease your mind and lighten your load:⠀ https://buff.ly/2POVnIv
No one likes spam, but admit it: even you can appr No one likes spam, but admit it: even you can appreciate a clever, well-crafted campaign. ⠀ ⠀ As it turns out, the most successful (and our favorite) ad campaigns in 2021 were story-driven. Over the course of the year, we saw more and more marketing campaigns crafting engaging stories to build visibility and improve relatability among audiences.⠀ ⠀ While it was difficult to narrow down our top 5 campaigns of 2021, we hope you’ll find new ideas to drive your own brand storytelling in these summaries we've included. ⠀ ⠀ Learn how to leverage your own stories and win over loyal fans.⠀ ⠀ Visit our blog to read the article:⠀ https://buff.ly/3ybY3Gu
Celebrate this client WIN with us!⠀ ⠀ Our mon Celebrate this client WIN with us!⠀ ⠀ Our monthly website retainer client, Ava Frick, recently upgraded her website maintenance package to include our monthly email newsletter service.⠀ ⠀ After just two newsletters, her results included:⠀ An incredible 155 clicks for Dr. Frick's Dover Jerky Recipe.⠀ Her Virtual Appointment button was clicked 32 times.⠀ An open rate of 48.4% (Normally, 23% is considered good!).⠀ ⠀ Interested in exploring an email marketing add-on to increase your own client engagement? Schedule a discovery call of your own and we'll brainstorm!⠀ ⠀ https://buff.ly/2POVnIv
Have you been hesitant to start a wine club? Or ar Have you been hesitant to start a wine club? Or are you unsure how to find new subscribers?⠀ ⠀ We recently worked with a monthly client who didn't want to be too pushy or feel like they were trapping anyone. ⠀ ⠀ They followed our suggestion to send out a survey, and over 70% of customers who responded said they definitely wanted a wine club. Many others responded and were eager for more details before deciding.⠀ ⠀ How can you market a wine club during the holidays? Find out in our latest post, which you can find on the blog:⠀ https://buff.ly/3ybY3Gu⠀ ⠀ Photo credit: Our client @leonardwineco whose labels we designed and who already runs a successful wine club.
Take our survey and win a Panera gift card!⠀ ⠀ Take our survey and win a Panera gift card!⠀ ⠀ We really want to know: What type of marketing and branding information do you need to grow your company in 2022? ⠀ ⠀ Do you want to know more about Generation Z? Want to be more website-savvy? Do you love online courses or crave regular monthly workshops? ⠀ ⠀ We want to know!⠀ ⠀ Take the survey:⠀ https://buff.ly/3dC6jGd
The annual #JingleHike requires finding a series o The annual #JingleHike requires finding a series of 12 different bells in 12 different parks in Southwestern Illinois. This year, Bauerhaus is a proud sponsor of the Cahokia Mounds Jingle Hike bell. ⠀ ⠀ The @cahokiamounds bell is located at the historic site of @cahokia_mounds, one of only 13 World Heritage sites in the United States. Heartlands Conservancy is working to have the site designated a National Historic Park.⠀ ⠀ Learn more about the @heartlandsconservancy initiative here:⠀ https://buff.ly/3rSBIwC⠀ ⠀ Fun fact: When I started college, I wasn't sure which major to choose; my top choices were archaeology or something art-related. ⠀ ⠀ Art and Art History won, but I never lost my love for archaeology. I still love learning about the history of the people who came before us. I was amazed to learn that Cahokia Mounds was once a sprawling complex of 20,000 people.⠀ ⠀ Don't forget to sign up for the Jingle Hike and join us — we'd love to see you there!⠀ ⠀ Photo credit: @cahokia_mounds
Every year our family participates in Heartlands C Every year our family participates in Heartlands Conservancy #JingleHike and this year Bauerhaus Design is a proud sponsor! Jingle bells are tied to 12 trees in parks throughout the Metro East from Thanksgiving Day to New Year’s Day. Participants are asked to visit as many parks as they can, take a selfie with the bell, and submit the photo evidence using their tracking system. The Bauerhaus Design Jingle Hike bell is located along one of the trails at Cahokia Mounds. It's fun to do as a family and the bonus? HeartLands Conservancy works for clean water, access to the outdoors, healthy ecosystems, and resilient communities in southwestern Illinois. Register for the event here at https://buff.ly/3wsQWbE and follow @heartlandsconservancy
New this year: Bauerhaus is sponsor of the Bellevi New this year: Bauerhaus is sponsor of the Belleville Turkey Trot! Our family has run this for many years and we are so thankful for this annual tradition. Swipe right to see how our daughter has grown through the years. She started in a stroller and running small sections, now she beats us all. What are you thankful for this year?
Who is ready for Thanksgiving! Zoey and Malla are! Who is ready for Thanksgiving! Zoey and Malla are!⠀ ⠀ New this year: Bauerhaus is sponsor of the Belleville Turkey Trot! Our family has run this for many years and we are so thankful for this annual tradition. ⠀ ⠀ What annual tradition does your family do?
Is email marketing better than social media?⠀ ⠀ We’ve become thoroughly reliant on social media; it’s woven throughout our lives, whether business-related or personal.⠀ ⠀ “Social media manager” is even its own full-time career, but if social media goes down… what then?⠀ ⠀ There’s no easy way to take your content somewhere else, should they decide to change their terms or go offline. ⠀ ⠀ Check out the article to learn more at https://buff.ly/3bRi5f1
It’s often scary/intimidating to start something It’s often scary/intimidating to start something new. My daughter’s cross country team went to state and Lutheran Nationals this year. It was so fun to watch her and her team improve this season even with the races getting bigger and bigger. Do you ever toe the start of marketing, but aren’t sure you are on the right path? Our monthly marketing calls are a great way to build consistent, measurable progress around: -Brand strategy -Graphic design -Website updates -Digital marketing including email, social posting, Facebook ads, strategy and analysis Schedule a free call to learn about the best options for your business at https://buff.ly/2POVnIv
We proudly collaborated with Nelson Hill Winery to We proudly collaborated with Nelson Hill Winery to elevate their products with a new logo, wine label, and website!⠀ ⠀ It’s important for branding to work on three levels: catch attention, invite interest, and communicate your brand story. ⠀ ⠀ We enjoyed working with Nelson Hill to showcase the true beauty of their wine.⠀ ⠀ Curious to read the full case study? Read the study here https://buff.ly/3bW9vM9
The under-40 crowd — known as Millennials — ha The under-40 crowd — known as Millennials — have increased their wine consumption since the pandemic began, but they still seem hesitant to embrace wine culture.⠀ ⠀ The truth? They don't appreciate chateaux, tasting notes, or terroir.⠀ ⠀ They want fun. Connection. Mobility. And that's how they're willing to spend their money.⠀ ⠀ Read all about how to market to millennials at https://buff.ly/3FJz6pm
Happy Wine Wednesday! 🍷⠀ ⠀ What's your favo Happy Wine Wednesday! 🍷⠀ ⠀ What's your favorite bottle of wine to crack open during the week after a long day of work? Share below.
Bauerhaus isn't just a one-time service provider; Bauerhaus isn't just a one-time service provider; we want to work towards achieving your bigger goals. This means assessing your needs and building an overall strategy for consistent growth.⠀ ⠀ Our monthly retainers are perfect for building consistent, measurable progress and can include:⠀ Brand strategy⠀ Graphic design⠀ Website updates⠀ Monthly coaching calls (starting at $250 per call)⠀ Digital marketing including email, social posting, Facebook ads, strategy and analysis⠀ ⠀ Schedule a free call to learn about the best options for your business at https://buff.ly/2POVnIv
Itching to go viral? ⠀ ⠀ Going viral is the go Itching to go viral? ⠀ ⠀ Going viral is the goal of every consumer brand, but for the wine and spirits industry, this achievement can be hard to attain in a positive light.⠀ ⠀ Learn today’s best ways to digitally market for maximum impact. These brands focus on something we always share with our clients: focus on your target market, show how you are different, and build content around your brand story and what your consumers are interested in.⠀ ⠀ Watch the Presentation By Fellow Women Of The Vine Members at https://buff.ly/2YKFw71 ⠀ ⠀ Do you need help going viral? Join us for a free discovery call at https://buff.ly/2POVnIv
At Bauerhaus, we pride ourselves in how we create At Bauerhaus, we pride ourselves in how we create successful strategies to sell to younger audiences: Gen Z & Millennial & Gen X!⠀ ⠀ Truth is, the Millennials have money to spend. Many moved home during the pandemic and have more disposable income and time available. But they won’t spend either if they’re intimidated or excluded — which is how the wine industry as a whole tends to make them feel. ⠀ ⠀ Your brand needs to show Millennials that you understand what they value and that you consider their contributions extremely important. This is a “walk your talk” action step. ⠀ ⠀ To help you move in the right direction, we offer monthly retainers for design, websites and marketing. We recommend custom packages based on your sales goals and the audience you’re hoping will hear you. ⠀ ⠀ Schedule your free discovery call today at https://buff.ly/2POVnIv
Are monthly retainers right for you? ⠀ ⠀ We're Are monthly retainers right for you? ⠀ ⠀ We're excited to share that we've got monthly retainers! With a retainer in your pocket, you'll have seasoned professionals strategizing and implementing for you on a regular basis. You'll finally be taking steps toward those goals that have seemed so far away. ⠀ ⠀ "I hired a business coach to help me get started before I started working with Becca, and now I realize I didn't even need to do that... She has helped me to think through strategy, marketing, growth, and much more. And she has saved me so much time..."⠀ — Angela, online business owner⠀ ⠀ Feeling confused or overwhelmed and need someone on your side to keep you on track? Sign up for a free consultation call at https://buff.ly/2POVnIv
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